charlotte media

- Stereotypical -   relating to a widely held but fixed and oversimplified image or idea of a particular type of person or thing. - Conforms -  comply with rules, standards, or laws. - Subverts -  undermine the power and authority of (an established system or institution). - Objectification -  the action of degrading someone to the status of a mere object. - S exualisation -  Sexualization  (or  sexualisation ) is to make something sexual in character or quality, or to become aware of sexuality, especially in relation to men and women.  Sexualization  is linked to sexual objectification. - Hegemony - L eadership or dominance, especially by one state or social group over others . - Patriarchal hegemony - H egemonic  masculinity proposes to explain how and why men maintain dominant social roles over women, and other gender identities, which are perceived as "feminine" in a given society. - Challenges - A  call...

Media Language - Claude levi strauss - Structuralism (binary oppositions) - Roland Barthes - Semiotics (codes and conventions) - Steve Neale - theories about genre - Tzvetan Todorov - Narratology (equilibrium) Industry  - Sonia Livingstone and Peter Lunt - Regulation - Curran and Seaton - power and media industries - David Hesmondhalgh - The cultural industries Representation - Stuart Hall - theories of representation - bell hooks - feminist theoryies - Lisbet van Zoonen - feminist theory (male gaze) Audience   - Albert Bandura  - Media effects (Hypodermic needle theory) - Stuart Hall - Reception theory (dominant reading...) - George Gerbner - cultivation theory

Commodity fetishism - Giving significant value to an object/ It is the process of ascribing magic "phantom-like" qualities to an object, whereby the human labour required to make that object is lost once the object is associated with a monetary value for exchange.  Marxism -  conflict between the working class and the ruling class, working class exploited, working class is controlled by ruling class commodity fetishism is a way of keeping the consumer/working class in their place Double page spread - Adbusters: Binary opposition - rich to poor, luxury of water to an everyday thing  "him" tap is glamorised, mystery - dutch tilt camera angle personification of the tap - it has a sex and personality Mise en scene- bath, water is an everyday day thing contrasting to the text about Osasco where water supply is little  Audience response - guilt in Bath - high angle shot connotes vulnerability producers ideology - audience should appreciate water ZUCCHETT...

Adbusters Intertextuality- Adbusters is using a high end product within their magazine to alter the message of the brand, like a charity advert Binary opposition - Africa to the west, rich to poor Audience reaction - Guilt and Anger   Main image showing poverty, opposition to the brand Louibouton  Red soles are always in season - referential code, bottom of the feet could be red from walking, but key part of the shoes identity as they have red soles ideology of producer - make audience feel guilty white background - purity and innocence compared to the image which is drawn attention to representation of ethnicity- Stuart hall - construction of a stereotypical representation Societies hegemonic norm to wear shoes cultural capital from wearing shoes Binary opposition - rich to poor, old to new Contrasting image - black and white to colour Audience reaction - guilt barbed wire - connotations of imprisonment Mid shot - unconventional use as more the...

"Genre conventions in magazines are completely informed by the social and historical context to which they are made" - Michael Collins Evaluate this statement with reference to Adbusters **. Make reference to genre hybridity Genre conventions - what makes a magazine, a magazine Social contexts  historical contexts - The context of the year written, so different views and ideologies  Evaluate - strengths and weaknesses/ agree or disagree - Give your opinion How to structure an Essay: Read the question. Underline the key terms  Gut reaction - What's your opinion? What argument will you make? Plan - On the answer paper! (social, historical, political ideologies, genre hybridity, financial) Introduction: CDA -Context - society, Adbusters media foundation - 1st published 1989    -Definition - Genre, Why is genre important?  -Argument - Opinion        5. Point (use from plan) - normally one sentence, Evidence ...

Détournement - Hijacking or re-routing/culture jamming Culture jamming - The practice of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands Genre of Adbusters  - isn't completely clear - no context on the front cover - Parody - political Convention of Adbusteres - mainly pictures - Masthead all different - all have different designs - Does not feature paid adverts Adbusters published 6 times a year Price - £10.99* as no adverts circulation : 120,000 readership Genre: independent, campaigning, culture jamming  Not for profit magazine -Masthead - bold, fading - binary opposition, could lead to confusion of the audience, pixilated  -Mise en scene - dirt over the masthead so destroying the magazines identity, distorted, self vandalism  -Focus on main image    -"post - west" implies after Trump, could also be about after war -Use...

Magazines are specialised in the fact that they only target a specific audience so advertisers in the magazine has that specific target audience. Curran and Seaton - power and media industries - The media is controlled by a small number of companies primarily driven by the profit and power - Media concentration limits variety, creativity and quality - More socially diverse patterns of ownership can create more varied and adventurous media products woman magazine 1985 - woman looks like she's going out not staying at home - Different masthead, font, colour - competition to win cars - women now drive compared to 1960s when the men tend to drive - similar ideology, not completely progressive as there is still a focus on kitchens - High street fashion - so still working class audience - Slogan - "exciting again" Time uk (woman mag) are now selling audiences to advertisers today Woman magazine has barely changed at all from 1964-2018 Regulation - Sonia Li...

Pinpointing exactly how far Time Inc. UK's (formerly IPC Media) roots stretch back into the midst of publishing history is a complicated business.  The International Publishing Corporation Ltd was formed in 1963 following the merger of the UK's three leading magazine publishers - George Newnes, Odhams Press and Fleetway Publications - who came together with the Mirror Group to form the International Publishing Corporation (IPC).  And IPC Magazines was created five years later, in 1968.  But those three original magazine businesses each had their own illustrious history, having been established in 1881, 1890 and 1880 respectively, with a number of the titles they launched in the late 19th Century still being published today under the Time Inc. UK umbrella.  And when The Field, launched in 1853, joined the IPC stable in 1994 following the acquisition of Harmsworth Magazines, it saw our family tree reach back even further.  IPC was acquired by Time Warner...

Brand identity- how a product or company presents itself to and wants to be perceived by its consumers, it is a way of differentiating it from other brands what essential aspects must be considered when a magazine constructs its brand identity? - target/ construct an audience - brand loyalty - sell specific marketing Brand Identity: woman - womens lifestyle magazine woman - classic look, plain woman - suggests a basic magazine, for working class - The use of different colours makes it seem more tacky and cheap - More ordinary and average but also seems more friendly, naive - forced smile - overdone, Passive  - looks around 35 but still looks quite immature compared to Sophia Loren - Very clear on what it will include - laid back lexis - easily approachable - fun over fashion Vogue - glamorous, exotic, wealthy - Quite luxurious so for a higher class and more wealthy people - More focus on Sophia Loren rather than the text, minimalistic, more classy - So...

Messages/impacts and functions in woman magazine: - They should wear make up - Women should be in the kitchen - Heterosexual target audience 25-45 - Cultivates the idea that women should wear makeup  - Cultivates the idea that women should be in the kitchen and cleaning (housewife) - Constructs a target audience  - reflects the society in which it was made - If you control women then you control society (patriarchal hegemony)  Feminist theorist - bell hooks - feminism is a struggle to end patriarchal hegemony and the domination of women - feminism is not a lifestyle choice: it is a political commitment - Race, class and gender all determine the extent to which individuals are exploited and oppressed - "Feminism is for everyone" Female stereotypes in the 1960s - They cry and are weak - They should be in the kitchen  - Women are useless - Wearing nice clothes in the home to make the dinner - Women are objectified, beer is b...

Difference between Component 1 and 2: Component 1 - you get unseen texts or images - only 2 topics Component 2 - all topics covered - opinion has to come across - Historical context - Need to make up the question yourself - Don't have to give a balanced argument Barthes codes: - hermeneutic - proairetic - Symbolic - Referential Binary opposition- we see the world for what it isn't, not for what it is (Night and day) Magazines: - glossy covers (quality) - lots of adverts - more full page photographs - free samples - lexis more gossip - editorials - exclusionary mode of address Sight and Sound - international film magazine  Front page: Layout and design - - Glossy cover Images/photographs - - black and white - lots of images - all focused on females, as well as cameras and film Woman Magazine - 1964 - Focused on women - older woman shown, for more mature audience - Stereotype that women should be in the kitchen, yellow is...

Power and media industries - Curran and Seaton  The media is controlled by a small number of companies primarily driven by the logic of profit and domination Regulation - Sonia Livingstone and Peter Lunt Transformations in the production, distribution and marketing of digital media, have placed traditional approaches to media restrictions at risk Cultural industries - David Hesmondhalgh  Companies try to minimise risk and maximise audiences through vertical and horizontal intergration Cultural Capital  The value of culture, the cultural resources of an individual (e.g. Knowledge, qualifications, art, customs and tastes) - its a form of hegemony. How does the Daily Mirror speak to its working class audience? - Not very much text, pictures are easier to read, easy to understand. less highly educated readership - Large sans serif font, more working class audience - Only one main story, not a lot to read/concentrate - Focused on politics, r...

Ideology- beliefs of a media producer Stuart Hall - Reception theory - The ways in which an audience process the ideology of the producer Cambridge News- Too clever for prison genre - local news Smug face - anchorage of audience to hate her Her name, Lavinia - quite upper-class, privileged Mental health issues - the producer is representing people with mental health issues are unstable e and dangerous Drug and Alcohol addiction Women represented as Crazy and insane representation of students - privileged and too good for everyone Assumption about tinder - meet crazy people, she has loose sexual morals oppositional reading - She's the victim as nobody has helped her with her mental health issues, could be the mans fault as they had an argument Homeless Person has items burned - Police section - page 5 - Only small article - ROUGH sleeper in caps, meaning they want the audience to feel sorry for the person because of their situation - the guys bedding was set ali...