Introduction to representation
Key theory 6- Stuart Hall- Theories Of Representation: Representation- The ways in which a media product constructs the world and aspects in it, including social groups, individuals, issues and events (to show something again) Lindt Lindor advertisement - 'Do you dream in chocolate?' Suttle and soothing mode of address Luxurious, close up of the chocolate melted- smooth and pure Background music- strings and classical- soft and smooth and classy Sexualised- close up of face of women, muted lighting, in bed eating chocolate, if you buy it you don't need a man you need the chocolate Transitions between shots- smooth and some movement- fade- innocence representation of chocolate Superbowl advert break: What groups are represented ethnic diversity Disabilities- They are unstoppable, still living life to the full, the car is strong like the woman, The American Dream (if you work hard, you will succeed) British- American revolution - Cultural code, ...