Media theories and theorists

Media Language
- Claude levi strauss - Structuralism (binary oppositions)
- Roland Barthes - Semiotics (codes and conventions)
- Steve Neale - theories about genre
- Tzvetan Todorov - Narratology (equilibrium)

Industry 
- Sonia Livingstone and Peter Lunt - Regulation
- Curran and Seaton - power and media industries
- David Hesmondhalgh - The cultural industries
Representation
- Stuart Hall - theories of representation
- bell hooks - feminist theoryies
- Lisbet van Zoonen - feminist theory (male gaze)
Audience  
- Albert Bandura - Media effects (Hypodermic needle theory)
- Stuart Hall - Reception theory (dominant reading...)
- George Gerbner - cultivation theory



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