Magazines are specialised in the fact that they only target a specific audience so advertisers in the magazine has that specific target audience.

 Curran and Seaton - power and media industries

- The media is controlled by a small number of companies primarily driven by the profit and power
- Media concentration limits variety, creativity and quality
- More socially diverse patterns of ownership can create more varied and adventurous media products



 woman magazine 1985
- woman looks like she's going out not staying at home
- Different masthead, font, colour
- competition to win cars - women now drive compared to 1960s when the men tend to drive
- similar ideology, not completely progressive as there is still a focus on kitchens
- High street fashion - so still working class audience
- Slogan - "exciting again"

 Time uk (woman mag) are now selling audiences to advertisers today
Woman magazine has barely changed at all from 1964-2018
Regulation - Sonia Livingstone and Peter Hunt 
The increasing power of global media corporations, together with the rise of convergent media technologies and transformations in the production, distribution and marketing of digital media, have placed traditional approaches to media regulation at risk.

Ipso - Independent press standards organisation 
- regulate magazines and newspapers
- people can get round the rules


 advertising standards agency (asa) - regulates adverts

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