charlotte media

Media Language - Claude levi strauss - Structuralism (binary oppositions) - Roland Barthes - Semiotics (codes and conventions) - Steve Neale - theories about genre - Tzvetan Todorov - Narratology (equilibrium) Industry  - Sonia Livingstone and Peter Lunt - Regulation - Curran and Seaton - power and media industries - David Hesmondhalgh - The cultural industries Representation - Stuart Hall - theories of representation - bell hooks - feminist theoryies - Lisbet van Zoonen - feminist theory (male gaze) Audience   - Albert Bandura  - Media effects (Hypodermic needle theory) - Stuart Hall - Reception theory (dominant reading...) - George Gerbner - cultivation theory

Narrative - How the story is told and portrayed. Narrator - The person who tells the story. Key Theory 2 - Narratology - Tzvetan Todorov Todorov's theory of Narrative Equilibrium he believes they go in the process of: Establishment of equilibrium (state of balance) Disequilbrium (narrative becomes unbalanced around the middle) Partial restoration of equilibrium (Things almost go back to normal or get better) Narrative of Todrov is moving from one state of equilibrium to another! Narrative types: Multi strand narrative - follows many isolated narratives Single strand narratives - follows a single narrative Non linear narrative - doesn't follow the period of time (non chronological order) Linear narrative - chronological narrative Building Blocks of Narrative: genre conventions character archetype  Mise-en-scene Barthe's codes Binary Oppositions