Audience manipulation
Audience Manipulation: The concept of audience is essential to a media product existing, they decide on the success of the product Key Theory 15 - Albert Bandura - Media effects What happens if you: watch too much tv, watch too much youtube, play too many video games? antisocial alters peoples perceptions, may except biased opinions lazy Might take the world less seriously The hypodermic needle model: Audience are being brainwashed producer putting the ideology in peoples head + It could get an important message across - The audience still watches these things and don't go round doing bad things + Its a very simple, easy theory so its easy to blame Mass media: Media which can be spread out to mass audiences Key Theory 16 - George Gerbner - Cultivation theory Cultivation theory - Allow the ideology to grow, the idea that prolonged and heavy exposure to (tv) cultivates, as in it grows or develops in audiences "a...