charlotte media

Power and media industries - Curran and Seaton  The media is controlled by a small number of companies primarily driven by the logic of profit and domination Regulation - Sonia Livingstone and Peter Lunt Transformations in the production, distribution and marketing of digital media, have placed traditional approaches to media restrictions at risk Cultural industries - David Hesmondhalgh  Companies try to minimise risk and maximise audiences through vertical and horizontal intergration Cultural Capital  The value of culture, the cultural resources of an individual (e.g. Knowledge, qualifications, art, customs and tastes) - its a form of hegemony. How does the Daily Mirror speak to its working class audience? - Not very much text, pictures are easier to read, easy to understand. less highly educated readership - Large sans serif font, more working class audience - Only one main story, not a lot to read/concentrate - Focused on politics, r...

Component one Section A:  Analysing media language and representation (Kiss of Vampire, Tide advert, water aid advert) Component one section B: Analysing media industries and audiences (Tide advert and water aid advert) Why is media so preoccupied with Audience? Audience reaction affects the producer Target Audience - The audience that the producer is aiming for Primary Audience - The specific audience the producer is aiming for Secondary Audience - The second group the producer is aiming for T.A.P (text, audience Producer)  -  Producer encodes text - the audience then decodes the text Audience: Targeting -   Creating a media text who the producer aims to target a certain group of people Attracting - How the media text gains attention or attracts a certain audience Reaching - How the producer actually shows the text and obtains a wider audience  Addressing - How the media text/producer communicates with the audience  Construc...

Advertising print: Codes- Codes are a system of signs, which create meaning. Different codes include- Hermeneutic code (creates mystery and suspense), Proairtic codes (suggests something is about to happen) and Symbolic code (the meaning behind something) . Layout and design-How everything looks and where things are based Composition- Where everything is Images/photographs - camera shot type, angle, focus- Where the shots take place from Font size, type of font (e.g. serif/sans serif), colour  Mise-en-scène – colour, lighting, location, costume/dress, hair/make-up- The things that go into the scene. Graphics, logos etc Language – slogan/tagline and copy  Anchorage of images and text- Elements of narrative- The way in which a story is told This advert is selling a designer coach handbag. The advertisers have drawn focus to the bag by using a close up shot of the bag. But alongside this they have also used another image showing the mod...