Red soles are always in season

Adbusters
  • Intertextuality- Adbusters is using a high end product within their magazine to alter the message of the brand, like a charity advert
  • Binary opposition - Africa to the west, rich to poor
  • Audience reaction - Guilt and Anger  
  • Main image showing poverty, opposition to the brand Louibouton 
  • Red soles are always in season - referential code, bottom of the feet could be red from walking, but key part of the shoes identity as they have red soles
  • ideology of producer - make audience feel guilty
  • white background - purity and innocence compared to the image which is drawn attention to
  • representation of ethnicity- Stuart hall - construction of a stereotypical representation
  • Societies hegemonic norm to wear shoes
  • cultural capital from wearing shoes



Binary opposition - rich to poor, old to new
Contrasting image - black and white to colour
Audience reaction - guilt
barbed wire - connotations of imprisonment
Mid shot - unconventional use as more then 2 people, shows that they are in a really small space together
Black and white connotes sadness
Catwalk - high paid job, luxury, bright colours
Model is white - Immigrants are black


















Comments

Post a Comment

Popular posts from this blog

Target audience for Assassins Creed ||| Liberation

Image
Pen portrait for the target audience for Assassins Creed III: Liberation : Age: 17 (14-20) Gender: Male Class: Working Class Lifestyle: students Cultural capital: no cultural capital Merchandise: There are certain items of merchandise that would appeal to a niche audience  Henry Jenkins - Fandom  Fandom refers to . particularly organised and motivated audience of A certain media producer franchise unlike the generic audience or the classic spectator, fans are active participants in the construction and circulation of textual meanings What happens when you play too many video games: Attitudes towards things and other people change (may be more violent) Become stupid You become antisocial Audience theory - hypodermic needle theory  - Flawed model as people may not actually go out and kill people after playing video games  - Only industry we need to apply it to is the video game industry  How might this game present a threat to the...
Read more

Humans and Les Revenants - marketing

Explore how Humans and Les Revenants uses marketing and promotional campaigns to maintain both local and global audiences. Humans marketing campaign - unconventional Les Revenants marketing campaign - Traditional forms Humans and Les revenants use a range of marketing and promotional campaigns to cover local and global audiences.  (D)  Marketing is an absolutely vital aspect of ensuring that media products reach their intended audiences. In order to ensure that this happens, producers are increasingly relying on digital technologies in order to efficiently promote media products both on a local and global level. (A)  In this essay i shall argue that it is possible to ensure that both local and global success through the use of digitally convergent advertising and promotional techniques. (C)   Humans is a sci-fi TV show first broadcast in the UK in 2015 on Channel 4. It is an adaptation of the Swedish show Real Humans, although a number of changes we...
Read more

Revision session 1 - component 1- Kiss of the Vampire

Component 1 Section A - unseen texts Section B -  (industry and audience) Component 2 - Tv - Online media - Magazines Component 1 section A Explore the ways in which these adverts use representations to position audiences. You should make reference to: How groups are represented Intertextually Genre conventions Viewpoints and ideologies Us trailer  representation of black people  Stereotypes of black people - listening to hip hop/rap music  Genre conventions of horror - soundtrack, instruments played Token white characters - subverts the norm One is old and one is modern One is print one is video There are similarities in how representations position audiences through horror paradigms, however Us focuses primarily on a black family, which is highly subversive/atypical. Plan Stereotypes Binary opposition  mise en scene codes and conventions ( hermeneutic code, symbolic code, referential code of child jaws t-shirt)...
Read more