Media theories and theorists
Media Language - Claude levi strauss - Structuralism (binary oppositions) - Roland Barthes - Semiotics (codes and conventions) - Steve Neale - theories about genre - Tzvetan Todorov - Narratology (equilibrium) Industry - Sonia Livingstone and Peter Lunt - Regulation - Curran and Seaton - power and media industries - David Hesmondhalgh - The cultural industries Representation - Stuart Hall - theories of representation - bell hooks - feminist theoryies - Lisbet van Zoonen - feminist theory (male gaze) Audience - Albert Bandura - Media effects (Hypodermic needle theory) - Stuart Hall - Reception theory (dominant reading...) - George Gerbner - cultivation theory