charlotte media

Détournement - Hijacking or re-routing/culture jamming Culture jamming - The practice of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands Genre of Adbusters  - isn't completely clear - no context on the front cover - Parody - political Convention of Adbusteres - mainly pictures - Masthead all different - all have different designs - Does not feature paid adverts Adbusters published 6 times a year Price - £10.99* as no adverts circulation : 120,000 readership Genre: independent, campaigning, culture jamming  Not for profit magazine -Masthead - bold, fading - binary opposition, could lead to confusion of the audience, pixilated  -Mise en scene - dirt over the masthead so destroying the magazines identity, distorted, self vandalism  -Focus on main image    -"post - west" implies after Trump, could also be about after war -Use...

Messages/impacts and functions in woman magazine: - They should wear make up - Women should be in the kitchen - Heterosexual target audience 25-45 - Cultivates the idea that women should wear makeup  - Cultivates the idea that women should be in the kitchen and cleaning (housewife) - Constructs a target audience  - reflects the society in which it was made - If you control women then you control society (patriarchal hegemony)  Feminist theorist - bell hooks - feminism is a struggle to end patriarchal hegemony and the domination of women - feminism is not a lifestyle choice: it is a political commitment - Race, class and gender all determine the extent to which individuals are exploited and oppressed - "Feminism is for everyone" Female stereotypes in the 1960s - They cry and are weak - They should be in the kitchen  - Women are useless - Wearing nice clothes in the home to make the dinner - Women are objectified, beer is b...

Difference between Component 1 and 2: Component 1 - you get unseen texts or images - only 2 topics Component 2 - all topics covered - opinion has to come across - Historical context - Need to make up the question yourself - Don't have to give a balanced argument Barthes codes: - hermeneutic - proairetic - Symbolic - Referential Binary opposition- we see the world for what it isn't, not for what it is (Night and day) Magazines: - glossy covers (quality) - lots of adverts - more full page photographs - free samples - lexis more gossip - editorials - exclusionary mode of address Sight and Sound - international film magazine  Front page: Layout and design - - Glossy cover Images/photographs - - black and white - lots of images - all focused on females, as well as cameras and film Woman Magazine - 1964 - Focused on women - older woman shown, for more mature audience - Stereotype that women should be in the kitchen, yellow is...