charlotte media

Media Language - Claude levi strauss - Structuralism (binary oppositions) - Roland Barthes - Semiotics (codes and conventions) - Steve Neale - theories about genre - Tzvetan Todorov - Narratology (equilibrium) Industry  - Sonia Livingstone and Peter Lunt - Regulation - Curran and Seaton - power and media industries - David Hesmondhalgh - The cultural industries Representation - Stuart Hall - theories of representation - bell hooks - feminist theoryies - Lisbet van Zoonen - feminist theory (male gaze) Audience   - Albert Bandura  - Media effects (Hypodermic needle theory) - Stuart Hall - Reception theory (dominant reading...) - George Gerbner - cultivation theory

The study of representation looks at... The group , place or issue on which a media text is focusing The technical devices the media text uses in order to present these groups or issues The message about the group or issue being created within the text  The impact of this message on the target audience  Scantily clad women upstaged messy bedrooms.... sexualising women teenagers represented In this article young females/teen girls are represented and are shown in their underwear or barely any clothes. The article is not only focusing on the girls mostly naked and sexualising them but their messy bedrooms. The mise en scene focuses on the messy bedrooms which may show the habits of teenage girls. This may be inappropriate as the audience doesn't know their age or anything about them, so they could be underage. The lexis uses phrases like Scantily-clad stunners which gives a negative representation of females and suggests the audience is much older male...

Advantages of a newspaper demonstrating a particular political/ideological bias: To control people, can inspire people to carry out actions (manipulated by the media) Ideologies will attract more of their target audience  To gain support for the political party the newspaper is supporting  What is the difference between broadsheet and Tabloid newspapers? Since tabloids are smaller, their stories tend to be shorter than those found in broadsheets. So they are quicker to read than broadsheets  Broadsheets  being the larger, more serious papers that you had to fold to read a nd while broadsheet readers tend to be upscale suburbanites Tabloid readers are often working-class residents of big cities.  Tabloid more about celebs and focus on gossip Broadsheet, "actual news", focus on facts, serious press, more focus on politics and international news  Tabloid - the stuff you like to read about...

Newsworthiness - The process of selecting which stories to include in the news If it bleeds, it leads - If a story is to do with death or murder it will be put on the front page Broadsheet - bigger size, more formal, middle class audience Tabloid - working class audience, more gossipy Intertextuality - Things coming together, Where a media product makes sense only through its reference to other media products (Barthes also referred to this process as REFERENTIAL CODES) Daily Mirror- Presidential election  Disaster film, so its a disaster that Donald Trump is president  The statue of Liberty represents America and the covering of the face suggests Americas regret and ashamed  Use of a little blue sky showing shows whats left of bright America before Trump became president  Apocalyptic - End of the world  Concept of a world war Looks like D-day The small story uses "speeding" adds more excitement and more disastrous   ...

Anchor Spreadable Butter: Young people-Siblings- Male (teens), Female (pre-teens) Elderly Family Dementia  Grandparents  Jamaican/Caribbean  Family is important from wherever you're from. Jamaicans like cooking Jamaican has been selected as the accent is very laid back and chilled Appeals to different people of different groups Teenage boy- body language, hoodie, mid shot Close Family- Mise-en-scene (background drawings and pictures) Children- 2nd generation immigrants Pot Noodle- You can make it Poor people - Working Class - Up North Teenager/Young adult Family Boxers People who don't like cooking Establishing shot - sets the scene - shows working class teenage boy who's the protagonist in the advert Stereotype of up North - Working class Large Family - lots of people in one living room Family- dress very informal - stereotypical working class family - poor Not a glamorous advert Binary Opposition - Bleakness of the Nort...

Key theory 6- Stuart Hall- Theories Of Representation: Representation- The ways in which a media product constructs the world and aspects in it, including social groups, individuals, issues and events (to show something again) Lindt Lindor advertisement - 'Do you dream in chocolate?' Suttle and soothing mode of address Luxurious, close up of the chocolate melted- smooth and pure Background music- strings and classical- soft and smooth and classy Sexualised- close up of face of women, muted lighting, in bed eating chocolate, if you buy it you don't need a man you need the chocolate Transitions between shots- smooth and some movement- fade- innocence  representation of chocolate Superbowl advert break: What groups are represented ethnic diversity Disabilities- They are unstoppable, still living life to the full, the car is strong like the woman, The American Dream (if you work hard, you will succeed) British- American revolution - Cultural code, ...