Adbusters

Détournement - Hijacking or re-routing/culture jamming

Culture jamming - The practice of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands

Genre of Adbusters 
- isn't completely clear
- no context on the front cover
- Parody
- political

 Convention of Adbusteres
- mainly pictures
- Masthead all different
- all have different designs
- Does not feature paid adverts

 Adbusters published 6 times a year
Price - £10.99* as no adverts
circulation : 120,000 readership
Genre: independent, campaigning, culture jamming 
Not for profit magazine

-Masthead - bold, fading - binary opposition, could lead to confusion of the audience, pixilated 
-Mise en scene - dirt over the masthead so destroying the magazines identity, distorted, self vandalism 
-Focus on main image   
-"post - west" implies after Trump, could also be about after war
-Use of dark colours - indicates a dark theme and its for men
-No barcode on front cover
-Could be political as about post - west
-Going against social norms of western society 
-Anti west
-Being critical of our culture that we are obsessed with war
- subverts conventions of magazines
- Black background - subverts codes of consumer/ lifestyle magazines- anger, clenched fists and image partially pasted over
- magazine has a title
- social, political message is suggesting a link to post - truth, life as we know it has changed 
- Masthead different every magazine
- The meaning behind the pose is not clear, an example of hermeneutic code 
- intertextuality- where one company/ product mentions another
- Anchorage - assumes a level of understanding from the audience










































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