charlotte media

Anchor Spreadable Butter: Young people-Siblings- Male (teens), Female (pre-teens) Elderly Family Dementia  Grandparents  Jamaican/Caribbean  Family is important from wherever you're from. Jamaicans like cooking Jamaican has been selected as the accent is very laid back and chilled Appeals to different people of different groups Teenage boy- body language, hoodie, mid shot Close Family- Mise-en-scene (background drawings and pictures) Children- 2nd generation immigrants Pot Noodle- You can make it Poor people - Working Class - Up North Teenager/Young adult Family Boxers People who don't like cooking Establishing shot - sets the scene - shows working class teenage boy who's the protagonist in the advert Stereotype of up North - Working class Large Family - lots of people in one living room Family- dress very informal - stereotypical working class family - poor Not a glamorous advert Binary Opposition - Bleakness of the Nort...

Advertising print: Codes- Codes are a system of signs, which create meaning. Different codes include- Hermeneutic code (creates mystery and suspense), Proairtic codes (suggests something is about to happen) and Symbolic code (the meaning behind something) . Layout and design-How everything looks and where things are based Composition- Where everything is Images/photographs - camera shot type, angle, focus- Where the shots take place from Font size, type of font (e.g. serif/sans serif), colour  Mise-en-scène – colour, lighting, location, costume/dress, hair/make-up- The things that go into the scene. Graphics, logos etc Language – slogan/tagline and copy  Anchorage of images and text- Elements of narrative- The way in which a story is told This advert is selling a designer coach handbag. The advertisers have drawn focus to the bag by using a close up shot of the bag. But alongside this they have also used another image showing the mod...