Magazine industry

Brand identity- how a product or company presents itself to and wants to be perceived by its consumers, it is a way of differentiating it from other brands

what essential aspects must be considered when a magazine constructs its brand identity?
- target/ construct an audience
- brand loyalty
- sell specific marketing


Brand Identity:
woman- womens lifestyle magazine
woman - classic look, plain woman
- suggests a basic magazine, for working class
- The use of different colours makes it seem more tacky and cheap
- More ordinary and average but also seems more friendly, naive
- forced smile - overdone, Passive 
- looks around 35 but still looks quite immature compared to Sophia Loren
- Very clear on what it will include
- laid back lexis
- easily approachable
- fun over fashion




Vogue - glamorous, exotic, wealthy
- Quite luxurious so for a higher class and more wealthy people
- More focus on Sophia Loren rather than the text, minimalistic, more classy
- Sophia Loren - famous, superior - she is 31 but looks more mature
- aspirational as people want to be Sophia Loren
- Focus on one colour, regal connotations of blue which is more classy and matching
- more expensive
- Vogue logo blends with the headdress so the producer expects people to know, snobby mode of address
- high end fashion noticed
- Exclusionary
- Lexis - restricted as some people with lower education may not be able to read or understand it
- If you have it, you may be part of exclusive group
- established brand identity
- unobtainable






























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