charlotte media

Why do producers use representation: To target an audience To get across a producers ideology To manipulate an audience (cultivation theory) Entertainment value  Financial reasons Narrative  What questions may come up in exam: In what ways can media products incorporate viewpoints and ideologies? Explore how audiences can respond to and interpret the ideological perspectives or media products. Paragraph structure: The POINT you are making, which links to question asked The MEDIA LANGUAGE that supports your point The ARGUMENT or deeper ANALYSIS of this point  (A THEORETICAL PERSPECTIVE which is used to confirm your point of view)  Man Held after Toddler dies in hammer attack: Toddler - aware of surroundings hammer attack - violent use of images - happy couple, innocent child, "murder" scene and the weapon (hammer) Nothing has been confirmed  Preferred reading - Audience are wanted to feel guilt, sympathetic of bab...

1 – Name 3 key differences between a broadsheet and a tabloid newspaper? Broadsheet is bigger Tabloid - more gossip Tabloid less formal       2 – Define Polysemy Multiple meanings      3 – Define Bias When someone has strong feelings or ideas about something so they base their writing on their opinions       4 – What are two ways newspapers can be biased? Politically biased Selection (choosing a photo to represent someone in a certain way) and emission (leave out information)      5 – Define Agenda What the newspaper is aiming to do/achieve      6. What is ideology? A producers beliefs or ideas, used to change ideology of audience      7. What are the four steps of representation?       1.  The group, place or issue on which a media text is focusing. 2. Technical devices used 3. message about group being represented 4. Impact of the message on...

The study of representation looks at... The group , place or issue on which a media text is focusing The technical devices the media text uses in order to present these groups or issues The message about the group or issue being created within the text  The impact of this message on the target audience  Scantily clad women upstaged messy bedrooms.... sexualising women teenagers represented In this article young females/teen girls are represented and are shown in their underwear or barely any clothes. The article is not only focusing on the girls mostly naked and sexualising them but their messy bedrooms. The mise en scene focuses on the messy bedrooms which may show the habits of teenage girls. This may be inappropriate as the audience doesn't know their age or anything about them, so they could be underage. The lexis uses phrases like Scantily-clad stunners which gives a negative representation of females and suggests the audience is much older male...

Advantages of a newspaper demonstrating a particular political/ideological bias: To control people, can inspire people to carry out actions (manipulated by the media) Ideologies will attract more of their target audience  To gain support for the political party the newspaper is supporting  What is the difference between broadsheet and Tabloid newspapers? Since tabloids are smaller, their stories tend to be shorter than those found in broadsheets. So they are quicker to read than broadsheets  Broadsheets  being the larger, more serious papers that you had to fold to read a nd while broadsheet readers tend to be upscale suburbanites Tabloid readers are often working-class residents of big cities.  Tabloid more about celebs and focus on gossip Broadsheet, "actual news", focus on facts, serious press, more focus on politics and international news  Tabloid - the stuff you like to read about...

Newsworthiness - The process of selecting which stories to include in the news If it bleeds, it leads - If a story is to do with death or murder it will be put on the front page Broadsheet - bigger size, more formal, middle class audience Tabloid - working class audience, more gossipy Intertextuality - Things coming together, Where a media product makes sense only through its reference to other media products (Barthes also referred to this process as REFERENTIAL CODES) Daily Mirror- Presidential election  Disaster film, so its a disaster that Donald Trump is president  The statue of Liberty represents America and the covering of the face suggests Americas regret and ashamed  Use of a little blue sky showing shows whats left of bright America before Trump became president  Apocalyptic - End of the world  Concept of a world war Looks like D-day The small story uses "speeding" adds more excitement and more disastrous   ...

Key Terms Newspaper: Masthead -Title of Newspaper Barcode -Used to scan the newspaper when purchasing it Caption -Brief text underneath an image describing the photo Headline -Phrase that summarises main point of article Main Image/Splash -Dominant picture Page numbers -system of organisation within the magazine Target Audience- People who the newspaper aims to sell to Pull quote -Something taken from within an article Classified AD -Advertisement that uses only text Skyline -An information panel on the front page that tells the reader about other stories in the paper to tempt them inside  Edition -Some newspapers print several of these every night Stand first -Block of text that introduces the story Byline -The line above the story, give authors name, job, location  Body text -Also known as copy, written material that makes up main part of an article Standalone -Picture story that can exist on its own or on front page leadin...

Media language representation industries and audiences Institution - The values and ideology of a media production Long Road website  On the website they have chosen to represent a variety of students who all are different. This means the website appeals to a wider audience. Jack - Chilled, laid back Isobel - Fun, Unique, arty Josh - smart, Mature Long Road breaks the stereotypes - You can look how you want and still take the subjects you want. The text is a range of colours and pastel which compliment each other. This suggests long road is a colourful, approachable place. Long Road has messages and values because... To compete with other sixth forms So students come and they can make money To Differentiate  Identification Ideology Shell logo: Yellow and Red symbolic of fire Fire is symbolic of combustion Vibrant colours to catch the attention of the audience (on side of road when in need of fuel) looks like the fu...