Cultural capital

Power and media industries - Curran and Seaton 

The media is controlled by a small number of companies primarily driven by the logic of profit and domination

Regulation - Sonia Livingstone and Peter Lunt

Transformations in the production, distribution and marketing of digital media, have placed traditional approaches to media restrictions at risk


Cultural industries - David Hesmondhalgh 

Companies try to minimise risk and maximise audiences through vertical and horizontal intergration



Cultural Capital 
The value of culture, the cultural resources of an individual (e.g. Knowledge, qualifications, art, customs and tastes)
- its a form of hegemony.




How does the Daily Mirror speak to its working class audience?




- Not very much text, pictures are easier to read, easy to understand. less highly educated readership
- Large sans serif font, more working class audience
- Only one main story, not a lot to read/concentrate
- Focused on politics, relevant to working class
- story on public transport - interest to working class
- Use direct address to make working class feel more included in politics "and what it means for you"
- Quite cluttered and crowded layout - not classy













Self fulfilling prophecy

Using a restrictive lexis is a form of hegemony and anchorage





End of audience theories - Clay Shark
- audiences are no longer passive: they interact with media products in an increasingly complex variety of ways



































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