charlotte media

Kiss Of The Vampire (1963) - Film Poster Use of connotative features: The font is used to show the Horror theme of the poster as well as the time the poster was created. The fact it looks old and worn fits well with the connotations of vampires being old. Blood suggests death but the colour red also has connotations of romance  The bats have connotations of gothic horror as well as the moon, the castle and the bad weather reflecting the mood Two of the characters may be in a romantic relationship as the male character seems to be holding the female, showing he has dominance over her. The other two characters shows the woman has dominance over the man which is unusual in the 1960s where males were normally dominant over the females. Element of Time: The womens clothes suggest it was the 1960s as they're wearing slip dresses which were common in those times The text also suggests its an old poster as it has a different style to mod...

Definitions: Z-line - The way you read a text, read in a Z shape (top left to bottom right ) Rule of thirds - An image is split into 3 by 3 squares, so everything should be spread over the squares Headings and subheadings - Text at the top of the page showing what something is about Serif font - with bottom of the font (feet), more formal Sans-serif font - without the bottom of the font (feet), less formal Lexis - The choice of language Mode of address - How the advert wants to address/speak to their audience Tide advert: My first impressions of this advert is it is old and quite vintage especially as its from the 1950s. I think the audience gets this impressions the way the women has her hair styled as well as the advert which doesn't fit in with todays adverts. Also it has the stereotypical woman on the front with the washing powder suggesting that woman are the ones who will use it as they're the housewives. So their target market is aimed...

Advertising print: Codes- Codes are a system of signs, which create meaning. Different codes include- Hermeneutic code (creates mystery and suspense), Proairtic codes (suggests something is about to happen) and Symbolic code (the meaning behind something) . Layout and design-How everything looks and where things are based Composition- Where everything is Images/photographs - camera shot type, angle, focus- Where the shots take place from Font size, type of font (e.g. serif/sans serif), colour  Mise-en-scène – colour, lighting, location, costume/dress, hair/make-up- The things that go into the scene. Graphics, logos etc Language – slogan/tagline and copy  Anchorage of images and text- Elements of narrative- The way in which a story is told This advert is selling a designer coach handbag. The advertisers have drawn focus to the bag by using a close up shot of the bag. But alongside this they have also used another image showing the mod...