charlotte media

Why do producers use representation: To target an audience To get across a producers ideology To manipulate an audience (cultivation theory) Entertainment value  Financial reasons Narrative  What questions may come up in exam: In what ways can media products incorporate viewpoints and ideologies? Explore how audiences can respond to and interpret the ideological perspectives or media products. Paragraph structure: The POINT you are making, which links to question asked The MEDIA LANGUAGE that supports your point The ARGUMENT or deeper ANALYSIS of this point  (A THEORETICAL PERSPECTIVE which is used to confirm your point of view)  Man Held after Toddler dies in hammer attack: Toddler - aware of surroundings hammer attack - violent use of images - happy couple, innocent child, "murder" scene and the weapon (hammer) Nothing has been confirmed  Preferred reading - Audience are wanted to feel guilt, sympathetic of bab...

Sexualised female especially by the images used Target audience - aimed at women (25-40) making the jealous, but secondary audience heterosexual men, "Leaves little to the imagination" - lexis manipulates audience to view her sexually    "peachy posterior" - anchorage - makes audience see her in a sexual way "flaunt" - showing off her body "Cheeky photograph" confirms a hegemonic standard of female beauty  cultivates the ideology that women should look in a specific way  Target audience - Women (25-40) Models represented, constructs the hegemonic standard of how women should look Suggesting she is like normal people "playing around and getting hurt" Gossip of celebs 

1 – Name 3 key differences between a broadsheet and a tabloid newspaper? Broadsheet is bigger Tabloid - more gossip Tabloid less formal       2 – Define Polysemy Multiple meanings      3 – Define Bias When someone has strong feelings or ideas about something so they base their writing on their opinions       4 – What are two ways newspapers can be biased? Politically biased Selection (choosing a photo to represent someone in a certain way) and emission (leave out information)      5 – Define Agenda What the newspaper is aiming to do/achieve      6. What is ideology? A producers beliefs or ideas, used to change ideology of audience      7. What are the four steps of representation?       1.  The group, place or issue on which a media text is focusing. 2. Technical devices used 3. message about group being represented 4. Impact of the message on...

The study of representation looks at... The group , place or issue on which a media text is focusing The technical devices the media text uses in order to present these groups or issues The message about the group or issue being created within the text  The impact of this message on the target audience  Scantily clad women upstaged messy bedrooms.... sexualising women teenagers represented In this article young females/teen girls are represented and are shown in their underwear or barely any clothes. The article is not only focusing on the girls mostly naked and sexualising them but their messy bedrooms. The mise en scene focuses on the messy bedrooms which may show the habits of teenage girls. This may be inappropriate as the audience doesn't know their age or anything about them, so they could be underage. The lexis uses phrases like Scantily-clad stunners which gives a negative representation of females and suggests the audience is much older male...

 Barcode Splash Standalone (picture/story can stand alone) Masthead 2 page spread He's presented in front of American flag so America has made the right decision, Patriotism  Lexis -"shock waves" he has an impact on the whole world not just America  Quote - use of reassurance, repetition, to let the target audience know Trumps intentions, 'Sarcasm', as he's a former reality star   Masthead Headline Splash Lead story Edition  Target audience - British newspaper page numbers Headline  Splash Byline Caption Standfirst  2 page spread One intended audience response is anger Stereotypical americans  "Hispanics for trump" not just americans voted for him Hilary Clinton - represented as a strong powerful female and superiority, her and Trump represented at different ends of the spectrum. Also represents their political views, Clinton left wing and Trump Right wing The Daily Mirro...

Advantages of a newspaper demonstrating a particular political/ideological bias: To control people, can inspire people to carry out actions (manipulated by the media) Ideologies will attract more of their target audience  To gain support for the political party the newspaper is supporting  What is the difference between broadsheet and Tabloid newspapers? Since tabloids are smaller, their stories tend to be shorter than those found in broadsheets. So they are quicker to read than broadsheets  Broadsheets  being the larger, more serious papers that you had to fold to read a nd while broadsheet readers tend to be upscale suburbanites Tabloid readers are often working-class residents of big cities.  Tabloid more about celebs and focus on gossip Broadsheet, "actual news", focus on facts, serious press, more focus on politics and international news  Tabloid - the stuff you like to read about...

Newsworthiness - The process of selecting which stories to include in the news If it bleeds, it leads - If a story is to do with death or murder it will be put on the front page Broadsheet - bigger size, more formal, middle class audience Tabloid - working class audience, more gossipy Intertextuality - Things coming together, Where a media product makes sense only through its reference to other media products (Barthes also referred to this process as REFERENTIAL CODES) Daily Mirror- Presidential election  Disaster film, so its a disaster that Donald Trump is president  The statue of Liberty represents America and the covering of the face suggests Americas regret and ashamed  Use of a little blue sky showing shows whats left of bright America before Trump became president  Apocalyptic - End of the world  Concept of a world war Looks like D-day The small story uses "speeding" adds more excitement and more disastrous   ...

Textual Analysis: The Sun Masthead- Chosen to use a red colour which stands out and has connotations of love and importance. This could suggest that the paper covers important issues and the audience is meant to fall in 'love' with the paper. The text is in Bold white Sans serif font which suggests it is not a fancy newspaper and has a target audience of the working class. The headline- The headline is a play on words and is based on a Katy Perry song. The use of this suggests it is relatable to the target audience 'the working class' who would listen to this song on the radio. Its again in Sans serif font suggesting its a basic newspaper targeted at the working class. For the Headline they have chosen to use a black background. The symbolic code for this is darkness and dull suggesting the audience is meant to be drawn to the text rather than the background. So there is binary opposition of black and white with the text being white and the background black. ...

Question 2: C – Suggest a variety of different meanings, and how audiences can respond in multiple ways E – Present a specific and explicit point of view in the introduction, and keep coming back to this point of view throughout your essay L – Make sure to include a range of references to the historical context of the advert you are studying N – Try to avoid being too descriptive Question 3: A – Consistently refer to the concept of positioning throughout your response C – You MUST define what representation is in the introduction! OVERALL GRADE: B

Key Terms Newspaper: Masthead -Title of Newspaper Barcode -Used to scan the newspaper when purchasing it Caption -Brief text underneath an image describing the photo Headline -Phrase that summarises main point of article Main Image/Splash -Dominant picture Page numbers -system of organisation within the magazine Target Audience- People who the newspaper aims to sell to Pull quote -Something taken from within an article Classified AD -Advertisement that uses only text Skyline -An information panel on the front page that tells the reader about other stories in the paper to tempt them inside  Edition -Some newspapers print several of these every night Stand first -Block of text that introduces the story Byline -The line above the story, give authors name, job, location  Body text -Also known as copy, written material that makes up main part of an article Standalone -Picture story that can exist on its own or on front page leadin...

Media language representation industries and audiences Institution - The values and ideology of a media production Long Road website  On the website they have chosen to represent a variety of students who all are different. This means the website appeals to a wider audience. Jack - Chilled, laid back Isobel - Fun, Unique, arty Josh - smart, Mature Long Road breaks the stereotypes - You can look how you want and still take the subjects you want. The text is a range of colours and pastel which compliment each other. This suggests long road is a colourful, approachable place. Long Road has messages and values because... To compete with other sixth forms So students come and they can make money To Differentiate  Identification Ideology Shell logo: Yellow and Red symbolic of fire Fire is symbolic of combustion Vibrant colours to catch the attention of the audience (on side of road when in need of fuel) looks like the fu...

Film Industry Quiz Money (1) The characteristics a hollywood film normally follow s (1) When the audience always knows whats going on and the order it goes in  When a company buys different stages of production (theatres, Cinemas) (1) When a company buys on the same stage of production ( To eliminate competition) (1) Levi strauss (1) Distribution is when you get the product out into the public/audience and exhibition is when you show the media product. (1) A corporation that consists of a  group of businesses dealing in different products or services (1) David Hesmandharl  Legendary, uiversal studios (1) The rules that a media product has to follow (1) BBFC (1) R-18 - Adult film/porn which can be found in a  sex shop (1)

Regulation - rules, restrictions and guidelines that we should follow Films have to be regulated so children don't get influenced Gunno - 1995 - 18 Harold and Kumar escape from Guantanamo bay - 15 - use of drugs - casual comedic racism - 2 main characters are ethnic minorities - Bitch ( female swearword) The land before time - pg - use of cartoon so may have less impact - death of mother - actual certificate - U Porkys revenge - 15 - nudity and comedy - sexualised aspect

N.W.A - Fuck the police  Genre- hip hop/rap - gangster rap representation - Black people in America how they are treated by the police Debates Politics - racism from the police, campaign for rights  mocks the court system  Reappropriation   Straight out of Compton - Official trailer Music of N.W.A (with added piano- more dramatic)  Target and maintain an audience - older teenagers interested in rap/hip hop music Biopic film - based on a true story  older teenage girls who are interested in real life issues fast paced editing - has the WOW effect on the audience shows serious issues in society - social justice movements  film is showing the criticism in society  censored to appeal to wider audience  has a more positive message then the original

Regulation   - Is the controlling of an activity or process, usually by means of rules. The  British Board of Film Classification  ( BBFC ) -  is a non-governmental  organization, founded by the film industry in 1912 and responsible for the national classification and censorship of films  shown at cinemas, television programs , trailers and  adverts  released within the UK.  It has a requirement to classify videos, DVDs and some video games A U film should be suitable for audiences aged four years and over. U films should be set within a positive framework and should offer reassuring counterbalances to any violence, threat or horror.  General viewing, but some scenes may be unsuitable for young children. A PG film should not unsettle a child aged around eight or older There may be moderate language. Strong language may be permitted,  There may be nudity, but in a sexual context it must be bri...

Wonder Woman: Wonder Woman Billboard Wonder Woman meme Official Merchandise  Wonder Woman website teaser trailer Write a short paragraph on how the marketing campaign  targets and maintains it's audiences. Teen girls  women Interest in Romance and comics I think the overall target audience for the film wonder woman is females as a whole, there whole marketing campaign is based around the strong female lead character, Wonder Woman. To the target audience, females, this may entice them as they may feel empowered by a female lead. Another potential audience is teen girls as it may be empowering to them as well as adding romance into the film to entice teen girls. Wonder Woman is also targeted at anyone who likes comics but with added romance, this means that unlike some comics it appeals to a wider audience as it still has the action but also has a love story within. In the trailers the male character is...