Representation


The study of representation looks at...

  1. The group, place or issue on which a media text is focusing
  2. The technical devices the media text uses in order to present these groups or issues
  3. The message about the group or issue being created within the text 
  4. The impact of this message on the target audience 

Scantily clad women upstaged messy bedrooms....
  • sexualising women
  • teenagers represented

In this article young females/teen girls are represented and are shown in their underwear or barely any clothes. The article is not only focusing on the girls mostly naked and sexualising them but their messy bedrooms. The mise en scene focuses on the messy bedrooms which may show the habits of teenage girls. This may be inappropriate as the audience doesn't know their age or anything about them, so they could be underage. The lexis uses phrases like Scantily-clad stunners which gives a negative representation of females and suggests the audience is much older males. The producer has chosen to use images from different camera angles, this is used to show the teen girls in a different manner and shows different parts of the women. This could be to appeal to a male audience and get their attention to the newspaper which has a large female audience. But also is shocking to some of the audience who see the article as inappropriate. This article as a whole constructs a representation that teens are careless and messy as well as sexualising them so they are making stereotypes of teenage girls. So the overall message about young females is negative and objectifying them and the producer uses this to get across their ideology. So the male target audience maybe drawn to the articles as it shows young naked girls who are being sexualised which could lead to issues with males taking advantage of females and giving them ideas of how women should be shown and treated. Also by showing this message and image of females over and over again, cultivation theory is used where the ideology is put in someones head and grows to change their perception.


The dominant ideology - the rules that we accept in society 
Hegemony - The power that is exerted over us through consent and not through force (system of control)
Judith butler - gender theory - sex (what you're born as:male/female)  and gender (what you choose to be/how you perform and act)






Key theory 8 - Feminist Theory - Lisbet Van Zoonen


  • Idea that gender is constructed through discourse, its meaning varies according to cultural and historical context
  • The idea that the display of womens bodies as objects to be looked at is a core element of western patriarchal culture
  • The idea that in mainstream culture the visual and narrative codes that are used to construct the male body as spectacle differ from those used to objectify the womens body












































 

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