Introduction to Newspapers
Media language
representation
industries and audiences
Institution - The values and ideology of a media production
Long Road website

On the website they have chosen to represent a variety of students who all are different. This means the website appeals to a wider audience.
Jack - Chilled, laid back
Isobel - Fun, Unique, arty
Josh - smart, Mature
Long Road breaks the stereotypes - You can look how you want and still take the subjects you want.
The text is a range of colours and pastel which compliment each other. This suggests long road is a colourful, approachable place.

Long Road has messages and values because...
representation
industries and audiences
Institution - The values and ideology of a media production
Long Road website

On the website they have chosen to represent a variety of students who all are different. This means the website appeals to a wider audience.
Jack - Chilled, laid back
Isobel - Fun, Unique, arty
Josh - smart, Mature
Long Road breaks the stereotypes - You can look how you want and still take the subjects you want.
The text is a range of colours and pastel which compliment each other. This suggests long road is a colourful, approachable place.

Long Road has messages and values because...
- To compete with other sixth forms
- So students come and they can make money
- To Differentiate
- Identification
- Ideology
Shell logo:

- Yellow and Red symbolic of fire
- Fire is symbolic of combustion
- Vibrant colours to catch the attention of the audience (on side of road when in need of fuel)
- looks like the fuel/petrol gauge
- Power royalty
- Looks like a sunrise, symbolic of routine
- Shell shaped - natural
- Sharp lines - fast
Starbucks:
- Crown suggests royalty
- American - statue of liberty
- Green - colour of dollar bills
- wavy suggests that its quite soothing and gentle (so makes you want a coffee)
- Woman - Breasts, mermaid
Daily Mirror:
- Bold writing - stands out, San serif font suggests it is simple and straight to the point, may be for working class and very informal
- Small text in serif font may suggest more important news or news of a higher status
- The use of 3 different stories may be used to appeal to a wider audience as there may be a story that they like more than another.
- The red symbolises - Love, hate or death
- Donald Trump is the big headline and is big in the headlines to attracts a wide audience
- The picture and headline suggests its more of a joke and its mocking the situation
- Tabloid newspaper
- Target audience might have a short attention span so theres a lot of images



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