How women are constructed on the mail online























  • Sexualised female especially by the images used
  • Target audience - aimed at women (25-40) making the jealous, but secondary audience heterosexual men,
  • "Leaves little to the imagination" - lexis manipulates audience to view her sexually  
  •  "peachy posterior" - anchorage - makes audience see her in a sexual way
  • "flaunt" - showing off her body
  • "Cheeky photograph"
  • confirms a hegemonic standard of female beauty 
  • cultivates the ideology that women should look in a specific way 


























  • Target audience - Women (25-40)
  • Models represented, constructs the hegemonic standard of how women should look
  • Suggesting she is like normal people "playing around and getting hurt"
  • Gossip of celebs 






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