charlotte media

Industry theories Curran and Seaton - power and industries , media industries owned by a small amount of people so the same ideologies are presented to audience  Conglomeration - Where one company 'buys out' other companies, in order to become larger and eliminate competition David Hesmondhalgh - media industries: vertical integration : where an organisation acquires another organisation 'up or down' in the production chain. For example paramount pictures own showcase cinemas. Horizontal integration : where an organisation buys others in the same sector (Stream publishing focuses purely on magazines. Digital/multimedia integration : "They buy into other related areas of cultural industry production to ensure cross-promotion"  Livingston and Lunt - Regulation   How have the films you have studied been shaped by  economic factors ? (12 or 8 marks) Knee jerk reaction  Both I Daniel Blake and Straight Outta Compton have been absolutely influen...

Advertising - Component 1 section B Explore how audiences can use or interact with the advertisements you have studied  (8 or 12 marks)  - Water aid - Tide  Knee Jerk reaction  The adverts i have studied offer there target audiences several uses and interactions, though primarily this is motivated by power and profit by selling a lifestyle to the audience. Plan selling lifestyle mise en scene setting codes and conventions Anchorage or positioning Lexis Layout and design  Ideologies  Narrative  shot type/camera angles  Cultivation theory - Gerbner  Reception theory - Stuart Hall soundtrack Stereotypes Binary Opposition  Guilt tripping  Identity theory/ pick&mix - Gauntlett  Positivity intertextuality  Introduction The adverts I have studied offer their target audiences several uses and interactions, though primarily this is motivated by profit and  power  and by selling a ...

Component 1 Section A - unseen texts Section B -  (industry and audience) Component 2 - Tv - Online media - Magazines Component 1 section A Explore the ways in which these adverts use representations to position audiences. You should make reference to: How groups are represented Intertextually Genre conventions Viewpoints and ideologies Us trailer  representation of black people  Stereotypes of black people - listening to hip hop/rap music  Genre conventions of horror - soundtrack, instruments played Token white characters - subverts the norm One is old and one is modern One is print one is video There are similarities in how representations position audiences through horror paradigms, however Us focuses primarily on a black family, which is highly subversive/atypical. Plan Stereotypes Binary opposition  mise en scene codes and conventions ( hermeneutic code, symbolic code, referential code of child jaws t-shirt)...

To what extent do Zoella and Attitude reflect the social and historical context of the time when they were made? [30] Dac Social and historical context refers to the stereotypes surrounded by the online media and how they are made and the historical context is about the times they are made which in both cases is modern day. With Zoella creating content in 2009 and Attitude online being created in 2016. With both being modern day examples of online media it makes them easier to relate to as it is what current audiences may be using. I think to a large extent both Zoella and Attitude reflect the social and historical context of modern day. Zoella has a youtube channel where she vlogs her life to millions of her viewers rm hauls to her everyday favourites videos. Whereas Attitude provides its gay audience a chance to relate to the content on its website.  Zoella represents a stereotypical young British girl living a lavish lifestyle with reference to the topics of her vlo...

Hesmondhalgh - cultural Industries Who publishes  Attitude? Stream publishing limited What other products does the publisher publish? springtime magazine, p&o cruise discovery - Customer magazines Are they a major or independent publisher?  Major Corporate website Specialist publisher  Horizontally integrated - buying other magazines they have Winq and Attitude both gay magazines. The bought out the competition - conglomeration and a risk adverse business strategy  Stream have 2 areas of expertise - gay magazines and magazines you get as customers to other products like cars  Stream sell advertising space - press pack/media kit   Advertising makes up a 3rd of a magazines revenue stream  The magazine industry and online media is a specialised industry  Target audience of Attitude: Cultural capital - knowledge of culture Professional - prestigious job, lawyer, doctor who have more m...

Representation of Gay men in Attitude: Men are sexualised, topless, stereotypically attractive, abs and six packs conformity to stereotypes, vanity, gym culture being a gay stereotype, weight loss and muscle definition article, a  focus on aesthetics  Represented as vulnerability, references to the 'coming out' narrative  Hypersexualised, beyond sexualised, big focus on openness and 'out there' sexualisation    However the magazine and website have a definite target audience, and may go hidden in the general population  Article of gay rugby team focuses on the teams body image as supposed to there sporting prowess, again reinforcing an emphasis on aesthetics  Extravagant and with exotic lifestyles  Proud and self confident. Gives audience the confidence to come out and to live with pride  Article of Ronaldo makes him seem gay and are hypersexualised  - In the website we see a singular and stereotypically representation of me...

Target audience - Male, gay and British Sans Serif font has more serious connotations. It also has more masculine properties The focal image shows a young male dancing which anchors the audience by its context with the position and what magazine it is in Colour scheme: blue, white red The basic colour scheme connotes a neutral informative, clear and easy to read structure/writing  The headline is in all capitals which catches the audience attention and the folio is in a bright green telling you what part of the website you are on  Opinion section suggests there will be personal stories  West end dancer - there is a sizeable gay audience to this, popular topic within that community Anchorage of the title is quite feminine 'struggling with my body image' from a hegemonic perspective in society women struggle with their body image  #QueerAF younger and gay target audience as there is internet slang used in the hashtag  Re...

Zoella is hyperreal construction of Zoe Sugg People with mental health issues are more likely to spend more time on the internet and more likely to watch conspiracy theories. Youtube is trying to cultivate hyper-engagement: People who spend their lives on youtube affect recommendations more Social media is hyperreal

mentions brands to increase her revenue  Key words used  Her face is in every single one, same face - smiling and happy  Same font - handwritten cursive serif font which connotes she is laid back and non threatening  White outline suggests she is the focal image and because everyone else does it Zoella mentioned in every video  Angle of her head, gets more clicks - cute pose   The audience no longer exists. All that remains is a hyperreal construction forged by algorithms. Zoella is not targeting an audience, but is using algorithmic practise to target a theoretical machine fabricated audience.  Clickbait  - the Unknown, use of famous people and them Changing - Cheap and nasty - Audience don't know what they will click on so there is mystery to it - Audience may expect to see nudity - use of 'crazy' is an example of hyperbole - Use the stereotypes of Russia to get people to click on the link ...

online media is hypermodal Pokemon swords and stones - Fandom theory - Jenkins, fans altered the media product to make it how they want it - its was created to go viral - Created to target a wider audience  - Shirky - how audiences can become the producer  Momo is an example of a moral panic as it is a hoax which has been shared by many people creating panic among parents.

Rise of superstar vloggers: Digital convergence has meant that media is more divided, so only specific audience watch and on on the sites, niche audiences but still vast

Zoella Apartment:  Close up shot, heavy makeup, conforming to and reinforcing hegemonic acceptable notions of female beauty. This is further reinforced by the mise en scene of the flowers, which is symbolic of femininity, purity Poppy clings to Nala in a close up shot, connoting love, affection and maternal stereotypes. Alfie in the background functions as an appeal to the young heterosexual female audience. Zoellas videos adopt a range of CU shots, providing the target audience with an intimate and inviting personal mode of address. The out of focus nature of the shot infers to the target demographic that zoella is 'real', relatable and someone who can be aspired towards. It also represents a performative element of women, in that zoella is constructed into being klutzy and cute Zoella's signature is stereotypically 'girly', with cursive, serif. handwritten style. It also strongly hints at zoellas carefully constructed immaturity. This, in combination w...