Industry and audience and Zoella

online media is hypermodal

 Pokemon swords and stones
- Fandom theory - Jenkins, fans altered the media product to make it how they want it
- its was created to go viral
- Created to target a wider audience 
- Shirky - how audiences can become the producer



 Momo is an example of a moral panic as it is a hoax which has been shared by many people creating panic among parents.

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