Revision - component 1 section B - Film industry
Industry theories
Curran and Seaton - power and industries, media industries owned by a small amount of people so the same ideologies are presented to audience
Conglomeration - Where one company 'buys out' other companies, in order to become larger and eliminate competition
David Hesmondhalgh - media industries: vertical integration: where an organisation acquires another organisation 'up or down' in the production chain. For example paramount pictures own showcase cinemas. Horizontal integration: where an organisation buys others in the same sector (Stream publishing focuses purely on magazines. Digital/multimedia integration: "They buy into other related areas of cultural industry production to ensure cross-promotion"
Livingston and Lunt - Regulation
How have the films you have studied been shaped by economic factors?
Knee jerk reaction
Both I Daniel Blake and Straight Outta Compton have been absolutely influenced by economic factors, with I Daniel Blake being a major independently produced film with political themes, and Straight Outta Compton being a major release with mass market appeal.
Plan
Curran and Seaton - power and industries, media industries owned by a small amount of people so the same ideologies are presented to audience
Conglomeration - Where one company 'buys out' other companies, in order to become larger and eliminate competition
David Hesmondhalgh - media industries: vertical integration: where an organisation acquires another organisation 'up or down' in the production chain. For example paramount pictures own showcase cinemas. Horizontal integration: where an organisation buys others in the same sector (Stream publishing focuses purely on magazines. Digital/multimedia integration: "They buy into other related areas of cultural industry production to ensure cross-promotion"
Livingston and Lunt - Regulation
How have the films you have studied been shaped by economic factors?
(12 or 8 marks)
Both I Daniel Blake and Straight Outta Compton have been absolutely influenced by economic factors, with I Daniel Blake being a major independently produced film with political themes, and Straight Outta Compton being a major release with mass market appeal.
Plan
- Curran and Seaton- power and politics
- Livingstone and Lunt - regulation
- Hesmondhalgh
- vertical integration
- horizontal integration
- multimedia integration
- eOne films
- Universal
- BFI - royal charter
- BBC
- Legendary pictures
- Biopic
- Social realist film (I Daniel Blake)
- New Line Cinema
- Conglomeration
- Ken Loach
- Indie (I Daniel Blake)
- Major
- Advertising strategies
- Social media
- #StraightOuttaCompton
- #WeAreAllDanielBlake
- 15.8 vs 201.6 million box office
- Distribution (theatrically shown, dvd)
- Exhibition (shown in cinema)
Straight Outta Compton:
- Released as a BBFC 15 rating in cinemas. Film was originally rated an 18 but was edited to widen their target audience. The film was also released as an 18 rated directors cut
- Traditional distribution universal and production
- Universal a huge and multinational conglomeration with the finances and power to distribute internationally, vertically integrated
- Legendary the single and only producer, huge producer specialising in big budget films
- Theatrical trailer is viewed 7.5 million times, with the potential to be shared on social media
- NWA's music is an excellent example of selling and distributing to a pre-sold audience
- Trailer shown on first Republican political debate, ensuring a mass audience, and a declaration of the film's political ideology
- Traditional forms of marketing including billboards, posters and trailers and magazine adverts
- Film later distributed on Netflix, with a vast potential multinational audience, larger home audience and Now TV
- Choice of actors, and who they are playing. Ice Cube's son! Actors are a commodity, selling the product to the audience
- Synergy between the film and music industry. The album Straight Outta Compton was re released on vinyl and sold through UK supermarkets, target an older, generalised, mass audience
- Trailer uses remixed, modernised versions of the original songs, targeting not only an existing fanbase, but also a new audience. Primarily for financial purposes
- 28-50 million budget is a mid to high budget Hollywood film. high stakes in terms of budget
- Predominantly Black cast and a black director
- Teaser photos released days before the films release days before the films release, on social media. Downloaded 6 million times. Innovative marketing strategy
I Daniel Blake
- Primarily distributed in atypical ways
- Official website: discounted cinema tickets for the target demographic (working class)
- Low production values and budget, targeting primarily a middle class and socially conscious audience
- Traditional methods of distribution. Premiered and Cannes, and then sold to the distributor eOne (for UK distribution)
- Production: financed by BFI, BBC, Wild Bunch, Canal Plus: a British, Belgian and French production, an example of a globalised media (Co produced) demonstrates internationalisation
- Distributed in France under the title Moi, Daniel Blake and other European countries
- An independent film, created through the collaboration of many international financiers
- Traditional: theatrical trailer, which was also distributed digitally - 1.2 million views, word of mouth viral media
- Atypical distribution and exhibition methods: Outdoor screening in Newcastle, and film was also shown in social clubs and community centres, particularly in the north England, indicating the targeting of a working class audience - small specialised niche audience
- Risky from an economic perspective as it has a heavy politicalised ideological message, favouring the left wing labour party
- Won Palme D'or
- Hashtag I Daniel Blake allowed the film to be virally marketed by online audiences
- Depressing and hard-hitting theme
- No known actors - Lacks star appeal
- Subsidised cinema tickets at £3.50 in order to ensure a working class audience are able to see it.
Comments
Post a Comment