Clickbait



  • mentions brands to increase her revenue 
  • Key words used 
  • Her face is in every single one, same face - smiling and happy 
  • Same font - handwritten cursive serif font which connotes she is laid back and non threatening 
  • White outline suggests she is the focal image and because everyone else does it
  • Zoella mentioned in every video 
  • Angle of her head, gets more clicks - cute pose 
 The audience no longer exists. All that remains is a hyperreal construction forged by algorithms. Zoella is not targeting an audience, but is using algorithmic practise to target a theoretical machine fabricated audience. 

 Clickbait
 - the Unknown, use of famous people and them Changing





















- Cheap and nasty
- Audience don't know what they will click on so there is mystery to it
- Audience may expect to see nudity
- use of 'crazy' is an example of hyperbole
- Use the stereotypes of Russia to get people to click on the link
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