Attitude online - initial analysis

Target audience - Male, gay and British































  • Sans Serif font has more serious connotations. It also has more masculine properties
  • The focal image shows a young male dancing which anchors the audience by its context with the position and what magazine it is in
  • Colour scheme: blue, white red
  • The basic colour scheme connotes a neutral informative, clear and easy to read structure/writing 
  • The headline is in all capitals which catches the audience attention and the folio is in a bright green telling you what part of the website you are on 
  • Opinion section suggests there will be personal stories 
  • West end dancer - there is a sizeable gay audience to this, popular topic within that community
  • Anchorage of the title is quite feminine 'struggling with my body image' from a hegemonic perspective in society women struggle with their body image 
  • #QueerAF younger and gay target audience as there is internet slang used in the hashtag 
  • Re-appropriation - taking a word that is being used against you and taking hold of it "queer"
  • Costume has connotations of old school musicals, 'singing in the rain'
  • Social media icons - to link you to Attitudes social media accounts 



  • Focal image of a homosexual guy with his top off anchors the gay audience
  • Stereotypical attractive homosexual male, appeals to the target audience
  • The headline is all in capitals and in sans serif font which draws attention to its importance and the importance of the topic














  • Focal image is of a topless homosexual man anchoring the homosexual audience 
  • stereotypically attractive with a big grin inviting the audience to want to click on that article 
  • Serious top about changing the tv industry 
  • Use of a famous person anchors the audience 
















  • Use of famous person on focal image anchors the audience to click on the article
























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