Revision session 1 - component 1- Kiss of the Vampire

Component 1
Section A - unseen texts
Section B -  (industry and audience)

Component 2
- Tv
- Online media
- Magazines

Component 1 section A

 Explore the ways in which these adverts use representations to position audiences.
You should make reference to:

  • How groups are represented
  • Intertextually
  • Genre conventions
  • Viewpoints and ideologies

Us trailer 

  • representation of black people 
  • Stereotypes of black people - listening to hip hop/rap music 
  • Genre conventions of horror - soundtrack, instruments played
  • Token white characters - subverts the norm
  • One is old and one is modern
  • One is print one is video


There are similarities in how representations position audiences through horror paradigms, however Us focuses primarily on a black family, which is highly subversive/atypical.

Plan

  • Stereotypes
  • Binary opposition 
  • mise en scene
  • codes and conventions ( hermeneutic code, symbolic code, referential code of child jaws t-shirt)
  • framing and composition 
  • Lexis 
  • Anchorage 
  • Narrative 
  • Shot types/camera angles 
  • Intertextuality (song playing)
  • ideologies 
  • Editing 
  • sound 
  • Feminist theory (bell hooks) - how women are represented vs how men represented 
  • Ethnicity 
  • Subversive symbolism of rabbits 
  • Genre conventions/horror conventions
  • Judith butler - gender perfomativity 
  • Character archetypes 
  • Stuart Hall - representation
  • Low key lightingPaul Gilroy - representations of black people 
Introduction

D: Representation, Position. Positioning is an essential technique for producers as it allows the audience to be placed in a particular situation. One of the most effective ways to do this is through representation, the re-presentation of a group, issue or event. 
C: In order to explore this idea, i shall be referring to the theatrical poster for the 1963 British Hammer horror film Kiss of the Vampire, and the 2019 theatrical trailer to the modern horror film Us.
A: There are similarities in how representations position audience through horror paradigms, however Us focuses primarily on a black family, which is highly subversive/atypical. 

Paragraphs

Kiss of the vampire

How groups are represented, viewpoints and ideologies
  • Women are sexualised
  • Male dominance over one of the women
  • Vampire stereotype (Dracula)
  • Character archetypes - Damsel in distress, sexualisation of female, women are objectified (the process of representing an individual as an object), dehumanisation, 
  • The other two characters shows the woman has dominance over the man which is unusual in the 1960s where males were normally dominant over the females.
  • The fist stereotypical vampires are from the1800s, classic horror films are often period dramas, backed up through mise en scene
  •  Gesture and performance of the women reinforces their role within the film and conform to hegemonic norms and standards 
  • women on left takes on role of damsel in distress archetype, positioning the audience in the role of a heterosexual man
  • Van Zoonen - male gaze: MES of the exposed skin and combination of the stereotypical attracted-ness of the women assumes a heterosexual male audience and reinforces idea of patriarchy
  • While the film is set in exotic Eastern European the actors are predominantly white British, which reinforces patriotic viewpoints   

    Intertextuality genre conventions
  • The font is used to show the Horror theme of the poster as well as the time the poster was created. 
  • The fact it looks old and worn fits well with the connotations of vampires being old.
  • Blood suggests death but the colour red also has connotations of romance 
  • The bats have connotations of gothic horror as well as the moon, the castle and the bad weather reflecting the mood
  • Mise en scene of darkness, the night setting is connotative of the horror genre and is highly typical. Positions the audience as fans of the horror genre 


Us trailer

Intertextuality genre conventions
How groups are represented, viewpoints and ideologies

  • representation of black people - Almost exclusively black cast would be unthinkable in 1963, purely because the film would be seen as being financially unviable, so atypical 
  • Stereotypes of black people - listening to hip hop/rap music 
  • Genre conventions of horror - soundtrack, instruments played
  • Token white characters - subverts the norm
  • Intertextuality - Childs t-shirt is Jaws
  • Father wears a Harvard shirt, connotative of wisdom, intelligence and middle class identity
  • Subverts the stereotypical middle class family through the main characters identity 
  • The target audience is black audiences  
  • All black cast positions audience as a young, middle class black person, subverting the expectation the audience are predominantly white 


      • Ink stains function as a hermeneutic code, and are highly paradigmatic of the psychological horror genre, to target a specific audience 
      • Over shoulder shot of walking along the beach, MES lightening functions as proairetic code
      • Extreme close up of womens crying face is connotative of he horror film, and positions the  target audience directly with the young, black protagonist
      • Referential code 









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