charlotte media

Curran and Seaton on the need for diversity: Diversity is in the public interest - but modern societies suffer from collective attention deficit disorders {...} the public interest has to work harder to be noticed, and we need agile but resourceful media to do that Similarities between mobile and computers - digital technologies - access to the internet digital technologies are technologies made possible due to the access of computers. Monopoly - The exclusive ownership or control of something advantages - audience manipulation, removes competition  disadvantages - lack of diversity, publishing reviews on their own films Curran and Seaton on Monopoly: It [extends] their range of business and political connections, [increases] their corporation's prestige and, through judicious editorial appointments, [contributes] to the maintenance of public opinion favourable to private enterprise. If you have a monopoly, it means you dominate multiple media industries, focus on c...

Is Cambridge Racist? Cambridge is a city on the River Cam in eastern England, home to the prestigious University of Cambridge, dating to 1209. University colleges include King’s, famed for its choir and towering Gothic chapel, as well as Trinity, founded by Henry VIII, and St John’s, with its 16th-century Great Gate. Recent statistics in the area show that there is a lack of ethnic minority groups in Cambridge University. This is is shown in the photograph below that shows the information collected by researchers at the university.  The statistics show that the majority ethnic group attending the university are white British. This has raised a lot of controversy within the college and around the world. Many people are enraged and believe that if you are not white- British, then you have a slim chance of attending Cambridge university. This has been reflected negatively around the world, allowing ethnic minorities to think that they don't stand a chance in a place like Cam...

House prices higher in the Uk than any other country House Prices in the Uk are shockingly higher than any other country leaving many of the UKs population unable to afford their own houses. First time buyers are finding it extremely hard to find affordable houses in the UK without getting an extremely high mortgage.  House prices in Britain are around 30pc too high, according to a study published by the Organisation for Economic Co-operation & Development.  This is leading to a number of UKs citizens thinking about the route of migration where they can get the same paying jobs but are able to afford the house prices. This could be disastrous to the Uk with people leaving there jobs as well as the country.  Many politicians are now rethinking this rise due to the vast amount not being able to afford these properties and have said further action will be taken b the end of February. 

Why do producers use representation: To target an audience To get across a producers ideology To manipulate an audience (cultivation theory) Entertainment value  Financial reasons Narrative  What questions may come up in exam: In what ways can media products incorporate viewpoints and ideologies? Explore how audiences can respond to and interpret the ideological perspectives or media products. Paragraph structure: The POINT you are making, which links to question asked The MEDIA LANGUAGE that supports your point The ARGUMENT or deeper ANALYSIS of this point  (A THEORETICAL PERSPECTIVE which is used to confirm your point of view)  Man Held after Toddler dies in hammer attack: Toddler - aware of surroundings hammer attack - violent use of images - happy couple, innocent child, "murder" scene and the weapon (hammer) Nothing has been confirmed  Preferred reading - Audience are wanted to feel guilt, sympathetic of bab...

Sexualised female especially by the images used Target audience - aimed at women (25-40) making the jealous, but secondary audience heterosexual men, "Leaves little to the imagination" - lexis manipulates audience to view her sexually    "peachy posterior" - anchorage - makes audience see her in a sexual way "flaunt" - showing off her body "Cheeky photograph" confirms a hegemonic standard of female beauty  cultivates the ideology that women should look in a specific way  Target audience - Women (25-40) Models represented, constructs the hegemonic standard of how women should look Suggesting she is like normal people "playing around and getting hurt" Gossip of celebs 

1 – Name 3 key differences between a broadsheet and a tabloid newspaper? Broadsheet is bigger Tabloid - more gossip Tabloid less formal       2 – Define Polysemy Multiple meanings      3 – Define Bias When someone has strong feelings or ideas about something so they base their writing on their opinions       4 – What are two ways newspapers can be biased? Politically biased Selection (choosing a photo to represent someone in a certain way) and emission (leave out information)      5 – Define Agenda What the newspaper is aiming to do/achieve      6. What is ideology? A producers beliefs or ideas, used to change ideology of audience      7. What are the four steps of representation?       1.  The group, place or issue on which a media text is focusing. 2. Technical devices used 3. message about group being represented 4. Impact of the message on...

The study of representation looks at... The group , place or issue on which a media text is focusing The technical devices the media text uses in order to present these groups or issues The message about the group or issue being created within the text  The impact of this message on the target audience  Scantily clad women upstaged messy bedrooms.... sexualising women teenagers represented In this article young females/teen girls are represented and are shown in their underwear or barely any clothes. The article is not only focusing on the girls mostly naked and sexualising them but their messy bedrooms. The mise en scene focuses on the messy bedrooms which may show the habits of teenage girls. This may be inappropriate as the audience doesn't know their age or anything about them, so they could be underage. The lexis uses phrases like Scantily-clad stunners which gives a negative representation of females and suggests the audience is much older male...