Curran and Seaton

Curran and Seaton on the need for diversity:

Diversity is in the public interest - but modern societies suffer from collective attention deficit disorders {...} the public interest has to work harder to be noticed, and we need agile but resourceful media to do that

Similarities between mobile and computers - digital technologies - access to the internet digital technologies are technologies made possible due to the access of computers.

Monopoly - The exclusive ownership or control of something
advantages - audience manipulation, removes competition 
disadvantages - lack of diversity, publishing reviews on their own films

 Curran and Seaton on Monopoly:

It [extends] their range of business and political connections, [increases] their corporation's prestige and, through judicious editorial appointments, [contributes] to the maintenance of public opinion favourable to private enterprise.

If you have a monopoly, it means you dominate multiple media industries, focus on creating profit so don't tend to take risks, often results in limited variety, creativity and quality.

'anti-monopoly media regulation is needed bot only to maintain fair competition but also to prevent the distortion of democracy' - Curran & Seaton
What are the alternatives to conglomerate ownership? - Seaton & Curran

Media policy should seek [...] to create the conditions of the greatest possible competition, thus enabling consumers to exercise sovereign control. This produces media that people want, a wide range of choice, and media independent from the government.




Conglomerate - a large corporation consisting of multiple smaller companies

Subsidiary - a smaller company owned by a large corporation




Disney - is one of the 'Big Six' media conglomerates. It owns multiple subsidiaries, such as:

  1. Lucas arts
  2. abc
  3. Walt disney motion pictures
  4. ESPN
  5. PIXAR
  6. MARVEL
  7. Vice - to reach another audience as trends change
  8. History
  9. The Walt Disney studios


News corp owns:
  1. The sun
  2. national geographic 
  3. Fox news
  4. itv
  5. The times
  6. Sky
  7. Fox 
  8. 20th century fox
  9. Harper Collins Publishers 
very close to being Monopoly


What is an alternative to conglomerate ownership?

  • partnership rather than an ownership
  • a limit on how many companies you can own
  • audience can boycott 
  • make own media instead   


Independent producer - Free from outside control, offer something different to conglomerates

















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