charlotte media

Conflict in Formation : Conflict with the law - Mise en scene - her on top of the police car- Symbolises rebellion with the law Intertextual conflict - Police persecution of black people  Hanging out of car, conflicts with Beyonce's calm facial expression Contrast between poor, dilapidated neighbourhood and rich antebellum house - Mise en scene - Antebellum dress, dressed like a slave owners wife yet she is a BME signifies cultural appropriation but also demonstrates Beyonce's power over the past  High key spotlight in empty swimming pool, shorts, crop tops, 70's loose afros and librarian glasses  Context:  Formation is the lead single for the album Lemonade The music video was released with the song- directed by Melina Masoukas Won a Clio award Video is set against the backdrop of the flooding in New Orleans following Hurricane Katrina and the associated racial tension in America   How does movement encode meaning in formation? ...

What is representation : - How a producer represents an issue, an event, a group of people or a place - It allows people a way of making sense of the world self fulfilling prophecy Anaconda - Nicki Minaj  - Representation of Black women - BME (black minority ethnic) - long shot, revealing costumes which represents black women as being sexualised - Long shot, high angle - revealing costume, sexualised position - Mise en scene - Jungle represents black women are wild and uncivilised - Representation of a stereotypical black womens body - she adopts the stereotypical housewife role in the kitchen but she subverts it as she is messy and messing about - Bananas and cream suggests black women have a high sex drive Gucci Gang - LIL Pump - Representation of young Americans - Mise en scene of Tiger - lil pump shouldn't be messed with - ethnic minorities are aggressive - Mise en scene - in school shows they are rebelious - Binary opposition of the Tiger walking down a scho...

Paradigmatic features in Suspiria: Props - Knives, noose, gloved hands, barbed wire Weak and vulnerable female protagonist - damsel in distress archetype  colour scheme - red and blue - prominent primary colours - lighting achieved through red and blue filters, highly typical of 70s european  Soundtrack - use of suspenseful non-diegetic sound, diegetic female screaming  Iconographic features such as cherry red blood Retro - fashion, particularly 70s, muted colours  The Iconography heavily references the horror genre in riptide Surrealism - An artistic movement in France in the early 20th century, a text that follows the logic of dreams  How does riptide make reference to surrealism and un chien andalou? - Discontinuity  - Cuts one point to another  - An eye line match or a match on action - The reason there is an intertextual reference to surrealist cinema is to provide audiences to the gratification of social interaction ...

Vance Joy - Riptide Postmodernism - Cannot have a definition Aspects of postmodernism: District of form, convention and established conventions 'style over substance' Breaking the fourth wall Lack of distinction between 'low' and 'high' culture  De- emphasis of temporal continuity - many different time periods mentioned Distrust of all encompassing metanarratives  Indie folk pop music video matches with lyrics - each shot matches  bad lip syncing from women - maybe was like she was drowning  binary opposition - light to dark  polysemic  general theme/narrative - montage of shots suggests drowning, dying and death  Alternative theme and narrative - an unpredictable and deliberately misleading montage of shots Deliberately invites polysemic interpretations  emotional response - cold, confusing Montage consistently matches the theme of the lyrics e.g. 'cowboy running' is matched with long shot, canted angles, symbolic of ...

Pulp - Babies (1994) - montage of clips of setting - long shot to introduce audience to the band, slowly coming into focus - on screen text/ graphics - so the audience has an idea of whats going on, needs to be clear (inter-title) - Mise en scene - Typical of Socio-political context - working class bedroom suggests target audience is working class audience - Diegesis of sound is complicated (Diegesis - in the world of the narrative) - Costume - refuses to conform with hegemonic codes - close up - face is disinterested keyboard player - subversive of conventions of music videos - utilisation of hand gestures - mode of address to audience Convergence - the coming together of two previously separate media industries why do music videos exist? - completely new - can get money (another way of advertising) - creates new form of entertainment - allows the product to target more audiences - Music videos are easily shared by audiences (especially young people, who are always ...

What we will be covering in music video topic: - How they are made - How they represent themes and groups of people  Music video - A video that accompanies a song - The visual aspect of a song - Often includes performance - Provides the audience another level of entertainment - An advert for a song - Needs to look like, how the song sounds Polysemy  - Many meanings Social and cultural contexts - Whats going on at the world at the time e.g. politics Conventions of a music video - 3-4 mins long - performance - Song in the background Music is important because we strongly identify with it over other media products. Listen to music while walking, cycling on the bus for "comfort" Social interaction, as we can interact with music and what we listen to Scopitones - video jukebox - french music videos Fraance Gall - Baby pop - dark lyrics, doesn't match video - binary opposition - performance - doesn't look at camera - setting - unconventional - ...

Component ONE Exam: Section A (Media language and representation), Section B (Audience and industry)  - Unseen Texts  Advertising  Newspapers Film industry Radio Music Videos Videogames Component TWO Exam: Media products in detail - Language, Representation, Industry and Audience  Television  Internet Magazines  Component THREE Coursework: production  Statement of intent  Music Video  Magazine (link to music video)

Uses and gratifications How does it appeal to the audience? It has a lot of bright colours and love hearts - could appeal to teenage girls There are ideologies of love  The mise-en-scene of her hair appeals to the audience, could be aspirational to the target audience Mise-en-scene of her dress encodes the ideology of the music video (shown in the heart) Trying to look attractive and appeal to male audiences  set in the 80s to appeal to the audience  constantly looking int the camera - direct mode of address  narrative - dress colour changes from red (romance) to blue (sad)   - negotiated reading No anchorage in the video     

The way audiences can take pleasure from a media product... - Sexual gratification - aspirational gratification - identification gratification - social interaction - escapism - surveillance Uses and gratifications for prayer in C: - Escapism- Mise en scene bottle of tequila symbolises fun and a carefree lifestyle - Similar lifestyles - mise en scene of graffiti symbolises rebellion and a youthful lifestyle. Young people, skateboarding - social interaction - potentially gives inspiration for having a party - subversion of cultural capital: playing golf in a city whilst drunk. - subverts hegemonic rules Lifestyle- Young people, skateboarding, low angle, slo mo tracking shot. long shot surveillance - pleasure of seeing young germans having fun, partying and drinking alcohol lifestyle- young people drunk, smoking and having a laugh sexual gratification - low angle mid shot of spinning girl in short skirt positions audience in voyeuristic ...