Music video - week one

What we will be covering in music video topic:
- How they are made
- How they represent themes and groups of people 

Music video
- A video that accompanies a song
- The visual aspect of a song
- Often includes performance
- Provides the audience another level of entertainment
- An advert for a song
- Needs to look like, how the song sounds

Polysemy - Many meanings
Social and cultural contexts - Whats going on at the world at the time e.g. politics

Conventions of a music video
- 3-4 mins long
- performance
- Song in the background

Music is important because we strongly identify with it over other media products.
Listen to music while walking, cycling on the bus for "comfort"
Social interaction, as we can interact with music and what we listen to


Scopitones - video jukebox - french music videos

Fraance Gall - Baby pop
- dark lyrics, doesn't match video - binary opposition
- performance - doesn't look at camera
- setting - unconventional - in office, boring and bland backgrounds
- social and cultural context - cool architecture
- awkward use of dancing
REBECCA - Vanity Angel 
- Mise en scene - 80s setting, bright colours
- Lots of costume changes
- performance

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