Hand on your heart - Kylie Minogue

Uses and gratifications
How does it appeal to the audience?


  • It has a lot of bright colours and love hearts - could appeal to teenage girls
  • There are ideologies of love 
  • The mise-en-scene of her hair appeals to the audience, could be aspirational to the target audience
  • Mise-en-scene of her dress encodes the ideology of the music video (shown in the heart)
  • Trying to look attractive and appeal to male audiences 
  • set in the 80s to appeal to the audience 
  • constantly looking int the camera - direct mode of address 
  • narrative - dress colour changes from red (romance) to blue (sad) 
  •  - negotiated reading
  • No anchorage in the video     

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