Formation - Beyonce

Conflict in Formation :

  • Conflict with the law - Mise en scene - her on top of the police car- Symbolises rebellion with the law
  • Intertextual conflict - Police persecution of black people 
  • Hanging out of car, conflicts with Beyonce's calm facial expression
  • Contrast between poor, dilapidated neighbourhood and rich antebellum house - Mise en scene - Antebellum dress, dressed like a slave owners wife yet she is a BME signifies cultural appropriation but also demonstrates Beyonce's power over the past 
  • High key spotlight in empty swimming pool, shorts, crop tops, 70's loose afros and librarian glasses 

Context: 
  • Formation is the lead single for the album Lemonade
  • The music video was released with the song- directed by Melina Masoukas
  • Won a Clio award
  • Video is set against the backdrop of the flooding in New Orleans following Hurricane Katrina and the associated racial tension in America 


 How does movement encode meaning in formation?
- Middle finger symbolises a rebellion against slavery
- The jewels she is wearing symbolises wealth
- Beyonce confronts the camera in a direct address
- Polysemic video
- Long braided hair - culturally what BME women have their hair like
- Quick sharp movements suggest her power

- Carefree/ rebellion 
- Mise en scene - car park 












The B.E.A.T (Bagheri, 2012)
Why did Beyonce use this footage from the short documentary?

  • To reflect the culture of new orleans
  • To save time and money
  • Allows Beyonce to explore an aspect of black southern American culture
  • Actual footage used, but mainly 'filler' footage and establishing shots 
  • Different agendas and ideologies for each text: That beat is open and inclusive but formation is exclusive and aggressive 


Hyperreality:
- Term at least in part developed by Jean Baudrillard
- This refers to the idea that representations within media texts are more real of that which they represent 
- Some of these representations are simulacrum. This refers to a representation of something that no longer exists, or something that never exists  




Jean Baudrillard- Postmodernism (Key theory 5)
"It is no longer a question of imitation, nor duplication, nor even parody. It is a question of substituting the signs of the real for the real"

 Bricolage - The process of a media product combining lots of different elements from different time periods and style
- The ideology is that over 100 years black people are still being excluded and how they are represented




Key theory 11 - Theories around ethnicity and post - colonial theory - Paul Gilroy

- Colonialism - is what happens when one county takes over another and forces their culture on them
- Hierarchy - One county thinks they are better then another
- Racial hierarchies - Rigging a system when some people are better off based on skin colour - Racial hegemony 
- Othering - power can be created as concepts and people are different







































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