The way audiences can take pleasure from a media product...
- Sexual gratification
- aspirational gratification
- identification gratification
- social interaction
- escapism
- surveillance



Uses and gratifications for prayer in C:

- Escapism- Mise en scene bottle of tequila symbolises fun and a carefree lifestyle
- Similar lifestyles - mise en scene of graffiti symbolises rebellion and a youthful lifestyle. Young people, skateboarding
- social interaction - potentially gives inspiration for having a party
- subversion of cultural capital: playing golf in a city whilst drunk.
- subverts hegemonic rules

Lifestyle- Young people, skateboarding, low angle, slo mo tracking shot. long shot






surveillance - pleasure of seeing young germans having fun, partying and drinking alcohol









lifestyle- young people drunk, smoking and having a laugh










sexual gratification - low angle mid shot of spinning girl in short skirt positions audience in voyeuristic proximity, emphasises hegemonic role of women in music videos







Rebecca Black- Friday

- heavily autotuned voice but exactly the same note is constantly repeated
- Lyrics are monotonous description of daily routine "gotta have my bowl"
- Mid shot of white, middle class teenager in convertible car


























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