music videos - week 2

Pulp - Babies (1994)
- montage of clips of setting
- long shot to introduce audience to the band, slowly coming into focus
- on screen text/ graphics - so the audience has an idea of whats going on, needs to be clear (inter-title)
- Mise en scene - Typical of Socio-political context - working class bedroom suggests target audience is working class audience
- Diegesis of sound is complicated (Diegesis - in the world of the narrative)
- Costume - refuses to conform with hegemonic codes
- close up - face is disinterested keyboard player - subversive of conventions of music videos
- utilisation of hand gestures - mode of address to audience

Convergence - the coming together of two previously separate media industries


why do music videos exist?
- completely new
- can get money (another way of advertising)
- creates new form of entertainment
- allows the product to target more audiences
- Music videos are easily shared by audiences (especially young people, who are always online)


Synergy - where the interconnections of media products leads to a result of more of the sum of its parts e.g. includes merchandising tie-ins, TV shows

MTV- an American cable channel that only showed music videos in the 1980s, gives the channel a new way of advertising to audiences

Music videos VS Cinema 


MV- short mainly 3 mins                        Cinema - Normally 1hr30 or more
MV- Narrative fitted in a shorter time     Cinema - Narrative progresses much slower                            MV- Edited to the beat                             Cinema - Film made first, music produced after                    MV- Don't have a trailer                           Cinema - Has film trailers
MV- the advert of the music                     Cinema - Film is a product
MV - Hyper energetic                               Cinema - film more laid back
MV - confusing narrative techniques        Cinema -have to be less confusing
MV - fast paced editing                             Cinema - slower paced editing
MV - more direct mode of address            Cinema - indirect mode of address
MV - appeal to younger audience              Cinema - appeal to older audience
MV - free                                                    Cinema- pay to watch a film


Celebrity - someone famous - need to be well known for something (talent, or something they have done), they will have a bold personality or something that makes them stand out, seen as a role model, do something big. The attribution of glamorous or notorious status to an individual in the public Sphere.  


Applause - Lady Gaga

  • Hand gestures - mode of address
  • Mise en scene - costume changes 
  • Mise en scene of her eye mask- symbolises secrecy 
  • Lack of costume connotes her boldness 
  • Goes against hegemonic rules  by the way she dresses
  • Mise en scene - she is in a cauldron connotes witch may mean she is an unpleasant person
  • lighting/ key light is focused on Lady Gaga 
  • High key lighting connotes her importance 
  • Mise en scene of the flowers she is carrying symbolises she is the main attraction, the polysemic reading could be that this is the new reinvented her and the flowers connote the funeral
  • Flowers could symbolise her fans love for her
  • not wearing makeup subverts the norm
  • consistent close up encodes lady gaga as a celebrity 
  • god with no true identity 






Lighting:
High key lighting
Low key lighting



Metanarrative - refers to an overarching narrative or systems of beliefs that helps us to make sense of the world

Examples:
- Science
- Marxism
- Religion
- Marriage
































Comments

Post a Comment

Popular posts from this blog

Target audience for Assassins Creed ||| Liberation

Image
Pen portrait for the target audience for Assassins Creed III: Liberation : Age: 17 (14-20) Gender: Male Class: Working Class Lifestyle: students Cultural capital: no cultural capital Merchandise: There are certain items of merchandise that would appeal to a niche audience  Henry Jenkins - Fandom  Fandom refers to . particularly organised and motivated audience of A certain media producer franchise unlike the generic audience or the classic spectator, fans are active participants in the construction and circulation of textual meanings What happens when you play too many video games: Attitudes towards things and other people change (may be more violent) Become stupid You become antisocial Audience theory - hypodermic needle theory  - Flawed model as people may not actually go out and kill people after playing video games  - Only industry we need to apply it to is the video game industry  How might this game present a threat to the...
Read more

women and adbusters

Magazines - component two section b: Explore how  the set editions of Woman and Adbusters reflect the historical context of which they were made hegemonic expectations, 2016, 1964, no paid ads, commodity fetishism, sexism, not-for-profit, anti capitalist, anti consumerism,  WOMAN • advert for soap presents a sexualised representation of women - MES of hair and makeup presents the ideology that men will find them attractive if they use the product, anchored by lexis, "darling" could be men speaking to them, reflects the patriarchal society at the time it was made • model on the front cover wears a traditional, floral dress and is wearing makeup - reinforces hegemonic expectations of how women should look, not trying to inspire women to branch out, reflects the historical context as women were expected to look a certain way • lexis in soap advert represents women as delicate - "gentlest lather", emphasised by feminine gesture • the importance of makeup i...
Read more

Humans and Les Revenants - marketing

Explore how Humans and Les Revenants uses marketing and promotional campaigns to maintain both local and global audiences. Humans marketing campaign - unconventional Les Revenants marketing campaign - Traditional forms Humans and Les revenants use a range of marketing and promotional campaigns to cover local and global audiences.  (D)  Marketing is an absolutely vital aspect of ensuring that media products reach their intended audiences. In order to ensure that this happens, producers are increasingly relying on digital technologies in order to efficiently promote media products both on a local and global level. (A)  In this essay i shall argue that it is possible to ensure that both local and global success through the use of digitally convergent advertising and promotional techniques. (C)   Humans is a sci-fi TV show first broadcast in the UK in 2015 on Channel 4. It is an adaptation of the Swedish show Real Humans, although a number of changes we...
Read more