charlotte media

Zoella has rebranded herself to Zoe Sugg as she has grown older and changed as a person  Zoella primary account is marketed on youtube  Key terms: Homepage - the main page of the website   Multimodality - Many forms of communication  Hyperlink - Is something you click on to go somewhere else  Hypermodality - Leads us from place to place  'Above the fold' - The idea that when designing a website it needs to be top heavy  Thumbnail - preview image Footer -  copyright and who site is deigned by etc Main navigation/ menu bar - Used to change from one place to the next, user experience  Logo  Carousel - The slider which moves screen down (scrollbar) Banner Ad - The Ads that come at the top of the site like a banner Search Box - Used to search other products (web 2.0, 'Above the fold')  Social Media icons Hyperreality - more real than real Theories we need to know: Semiotics - Roland Barthes Binary Opposition...

Online Media - Media which is distributed using the internet Digital technology is the reason separate industries have been brought together Digital Convergence   BBC has radio which also uses podcasts now due to digital convergence Youtube is a video streaming website which combines video game industry with music video industry etc, started in 2005 and was made possible through advances in storage and broadband internet Vlogging  = Documenting your life, the activity or practise of posting short videos to or maintaining a vlog Blog  = weblog  Micro blogging  = Twitter, short updates about your life The target audience for vlogging is young people/teenagers. vlogging is part of Participatory culture , where the audience is the producer Shirky - end of audience  Vlogging has become one of the most influential forms of media. Recent research shows 42% of internet users have watched a vlog within the last month, rising to 50%  for...

Product context Late night woman's hour is a spin off from the long running BBC radio 4 daily magazine program, woman's hour Its a broadcast once a month, late at night, presented by Lauren Laverne and features a number of female panelists Each episode focuses on a particular theme relevant to its female audience  Broadcasted Friday nights 11pm, niche audience  monthly Late night woman's hour: Cultural - talking about Danish culture, food, social norms, inclusive - 'Hygge' - being cosy with life  democratisation - sophisticated lexis  British culture is expanding, the domestic  Target audience - middle class, middle age women Digital culture  Craft - homemade, handmade - domestic Food - home cooking, collective element (Danish) Focus on Ikea, "I knew my marriage was over when we bought an Ikea wardrobe" Home as a sanctuary - historical references, gender roles - After ww2 Men came home to the women - paints a utopia (perfect world)...

The author is dead: People don't recognise the names of the author What the author intended is neither here nor there The audience has ended: The audience reacts to the producers product but they also produce their own products/content therefore killing the audience. As well as that the audience have a vast amount of options as they can choose to leave a review, stream products illegally etc 'End of audience' theories Clay Jenkins: Death Stranding (unreleased) producer famous for eccentric games and his games often break rules  kojima productions, Hideo Kijima https://www.youtube.com/watch?v=PuUQCpCpsk4 Intentionally bizarre iconography and completely lacking in genre conventions    Many invitations for active audiences to create fan theories and to decide what they believe the game is actually about However naturally, this can be disappointing for audiences who do not get what they expect  Actors, famous A list Hollywood actors, and their likenesse...

Pen portrait for the target audience for Assassins Creed III: Liberation : Age: 17 (14-20) Gender: Male Class: Working Class Lifestyle: students Cultural capital: no cultural capital Merchandise: There are certain items of merchandise that would appeal to a niche audience  Henry Jenkins - Fandom  Fandom refers to . particularly organised and motivated audience of A certain media producer franchise unlike the generic audience or the classic spectator, fans are active participants in the construction and circulation of textual meanings What happens when you play too many video games: Attitudes towards things and other people change (may be more violent) Become stupid You become antisocial Audience theory - hypodermic needle theory  - Flawed model as people may not actually go out and kill people after playing video games  - Only industry we need to apply it to is the video game industry  How might this game present a threat to the...

https://www.youtube.com/watch?v=YNd7St7B5uY https://www.theguardian.com/technology/2012/nov/10/assassins-creed-3-liberation-review

3 million copies of women magazine sold every week - wide circulation and mass audience, advert for the soap in woman magazine deliberately trying to get the audience to be soap and reinforced hegemonic beauty standards Adbusters - anti capitalist and culture jamming , high cover price not a mainstream magazine, subversive front cover and deliberately confrontational, not commercial and it's published by themselves, non profit magazine and thats why high cover price as has no adverts