Target audience for Assassins Creed ||| Liberation

Pen portrait for the target audience for Assassins Creed III: Liberation :

Age: 17 (14-20)
Gender: Male
Class: Working Class
Lifestyle: students
Cultural capital: no cultural capital

Merchandise:
There are certain items of merchandise that would appeal to a niche audience 


Henry Jenkins - Fandom 

• Fandom refers to . particularly organised and motivated audience of A certain media producer franchise
• unlike the generic audience or the classic spectator, fans are active participants in the construction and circulation of textual meanings

What happens when you play too many video games:

• Attitudes towards things and other people change (may be more violent)
• Become stupid
• You become antisocial

Audience theory - hypodermic needle theory 

- Flawed model as people may not actually go out and kill people after playing video games 

- Only industry we need to apply it to is the video game industry 

How might this game present a threat to the audience?

• Ideology is reinforced repeatedly, lots of violence throughout the game - Cultivation theory, so audience are repeatedly doing it
• Cultivates an ideology that violence is the answer

Moral panic - fear is created by the media over exaggerating events 

Amplification - Where the media pushes something out of all proportion  

Reception theory: Stuart Hall

Encoding and decoding 

Preferred:  
For assassins creed violence is the acceptable and in life there is good guys and bad guys which is binary opposition, violence is fun, female character so gender equality, a celebration to French history and culture, anti-slavery 

Negotiated:
Negotiating the ideology of the producer - They may find the game boring and confusing but agree with the Anti-slavery message or they may enjoy the game but find the narrative boring 

Oppositional: 
Rejecting the ideology of the producer - The game is boring and not enjoyable, violence shouldn't be used to solve problems 

Aberrant: 
If you don't understand it


Hypodermic needle theory - Passive theory


Lore - refers to the deeper story behind Video games which is not apparent
Environmental storytelling - You get the story through descriptions of objects or through characters in the game

Dark souls 3 - make reference to in the exam



The silver Case : the 25th ward

• Grasshopper manufacture 2018
• they are visual novels or text based adventure games
• They are highly atypical of the genre
• little characterisation, a deliberately difficult plot to follow that frequently contradicts itself
• Lack of structure
• Lack of game play, argument that this isn't a video game
• Sound effects are horrible and you can't switch it off, its an identifying factor of the game and it doesn't care about hat the audience thinks 
• Excessive se of strong language 
• Random use of violence 
• Example of intertextuality to pokemon 
• Niche audience - mainly people who play a wide range of video games 

Manifestations of fandom:

One of the main benefits of fandom is it leads to social interaction.