Zoella has rebranded herself to Zoe Sugg as she has grown older and changed as a person Zoella primary account is marketed on youtube Key terms: Homepage - the main page of the website Multimodality - Many forms of communication Hyperlink - Is something you click on to go somewhere else Hypermodality - Leads us from place to place 'Above the fold' - The idea that when designing a website it needs to be top heavy Thumbnail - preview image Footer - copyright and who site is deigned by etc Main navigation/ menu bar - Used to change from one place to the next, user experience Logo Carousel - The slider which moves screen down (scrollbar) Banner Ad - The Ads that come at the top of the site like a banner Search Box - Used to search other products (web 2.0, 'Above the fold') Social Media icons Hyperreality - more real than real Theories we need to know: Semiotics - Roland Barthes Binary Opposition...
Pen portrait for the target audience for Assassins Creed III: Liberation : Age: 17 (14-20) Gender: Male Class: Working Class Lifestyle: students Cultural capital: no cultural capital Merchandise: There are certain items of merchandise that would appeal to a niche audience Henry Jenkins - Fandom Fandom refers to . particularly organised and motivated audience of A certain media producer franchise unlike the generic audience or the classic spectator, fans are active participants in the construction and circulation of textual meanings What happens when you play too many video games: Attitudes towards things and other people change (may be more violent) Become stupid You become antisocial Audience theory - hypodermic needle theory - Flawed model as people may not actually go out and kill people after playing video games - Only industry we need to apply it to is the video game industry How might this game present a threat to the...
Explore how Humans and Les Revenants uses marketing and promotional campaigns to maintain both local and global audiences. Humans marketing campaign - unconventional Les Revenants marketing campaign - Traditional forms Humans and Les revenants use a range of marketing and promotional campaigns to cover local and global audiences. (D) Marketing is an absolutely vital aspect of ensuring that media products reach their intended audiences. In order to ensure that this happens, producers are increasingly relying on digital technologies in order to efficiently promote media products both on a local and global level. (A) In this essay i shall argue that it is possible to ensure that both local and global success through the use of digitally convergent advertising and promotional techniques. (C) Humans is a sci-fi TV show first broadcast in the UK in 2015 on Channel 4. It is an adaptation of the Swedish show Real Humans, although a number of changes we...
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