introduction to Online Media

Online Media - Media which is distributed using the internet
Digital technology is the reason separate industries have been brought together

Digital Convergence 

 BBC has radio which also uses podcasts now due to digital convergence
Youtube is a video streaming website which combines video game industry with music video industry etc, started in 2005 and was made possible through advances in storage and broadband internet



  • Vlogging = Documenting your life, the activity or practise of posting short videos to or maintaining a vlog
  • Blog = weblog 
  • Micro blogging = Twitter, short updates about your life

The target audience for vlogging is young people/teenagers.
vlogging is part of Participatory culture, where the audience is the producer
Shirky - end of audience 

 Vlogging has become one of the most influential forms of media. Recent research shows 42% of internet users have watched a vlog within the last month, rising to 50%  for 16-24 year olds (Guardian 2015), clearly demonstrating an ability to reach and influence a vast range of audiences.


  • Producers sell audiences
  • Vlogs are aspirational 
  • Vlogs have the advantage that we are able to relate to the person
  • Vlogs have an unscripted narrative where they don't know what they are going to say before they film the video 
  • Vlogs are real yet unreal, authenticity 
  • Hyperreality 
  • Direct mode of address, the vlogger looks directly at the camera
  • Audience interaction - audience can leave comments and she may be able to reply 
Do you understand your cats behaviour?

  • Pseudo science 
  • Rock looking vlogger, his appearance with guitars in background, bald, full sleeve tattoos, beard
  • He has personality, Jackson Galaxy 
  • He is in a house surrounded by guitars and cat pictures 
  • Unscripted, low production value
  • Font is aiming to be fun and entertaining rather than educating 
  • Good example of vlog which isn't like a diary 
Zoella:
  • The most popular beauty vlogger in the world
  • From Brighton UK
  • 12 million subscribers
  • Started broadcasting in 2009
  • Has over 1 billion views 
  • 147th most subscribed channel on the website 
  • Her 2nd channel 'Morezoella' has over 4.8 million subscribers and over 727 million video views
  • Has over 13.6 million followers on Twitter and over 10.9 million on instagram 
Persona: Another personality 

June Faves - published 2016
  • Nala - reference to a Disney film, intertextual knowledge, young audience (referential code) 
  • Exaggerated and expressive facial expressions
  • Accent - extremely neutral British accent
  • Her vocal delivery is undulating (up and down)
  • No swearing, could be taken down 
  • Youtube is regulated by itself   
  • Frequent jump cuts, cut from one thing to the same thing, hard cut
  • Realistic aspect by leaving bloopers in to increase levels of authenticity
  • Mistakes are left in intentionally so the audience feels like they are there with her 
  • She has had practise over the years
  • She acts quite like a child as well as her appearance and she is very petite which makes her stereotypically unattractive but cute and approachable  
  • Her mode of address is like a children's tv presenter
  • Her appearance is like a Disney character  
  • She has a very high voice 
  • Very large eyes
  • Her teeth aren't perfect, so she's more relatable 
  • strands of hair, girlish hair style  
In the age of web 2.0 - clear white backgrounds, tidy 
 



























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