charlotte media

Component 1A Ideology: Thoughts, opinions or beliefs In media products, what constructs ideologies? Media language (shot types, camera angles) Who constructs ideologies? Producer Why do producers construct and encode ideologies? They are getting across their ideologies to the audience to manipulate the audience Th ideology of riptide: Deliberately confusing The ideology of formation: Embracing your roots Racism Slavery Hurricane Katrina Include: - Media language - Theorists Media language: Barthes - Semiotic codes - proairetic, hermenuitic and symbolic codes used to create meaning Levi - Strauss - Binary opposition/structuralism  - night and day, something cant exist without the other thing Representation: Hall - representation/stereotypes  - Re-presentation of a group in society through media codes Gauntlett - Identity - Audience can pick and mix an ideology to suit them best Van Zoonen - Male Gaze/feminist theory - Women are placed in the ...

Regulations - Must complete an individual cross-media production - Apply knowledge and understanding of the theoretical framework 1. Create an original music video to promote the new artist or band (3 - 3 1/2 minutes) 2. At least 2 filming locations 3. Wide range of camera shots, angles and movement to interpret the music and lyrics of a song 4. Shots of artist or band to establish a clear identity/ image 5. Performance footage  (rehearsal and/or live and/or lip synced) 6. Representations of at least one social group 7. Clear structure with an element of narrative 8. Every shot needs to be in focus 9. Editing of original footage to the music track 10. Graphics depicting the original name of artist or band and title of the track How to get an A - use media language to demonstrate intertextuality or generic hybridity - Convey a complex representation of a social group using media language - Subvert and challenge typical representational stereotypes - present an ...

Conflict in Formation : Conflict with the law - Mise en scene - her on top of the police car- Symbolises rebellion with the law Intertextual conflict - Police persecution of black people  Hanging out of car, conflicts with Beyonce's calm facial expression Contrast between poor, dilapidated neighbourhood and rich antebellum house - Mise en scene - Antebellum dress, dressed like a slave owners wife yet she is a BME signifies cultural appropriation but also demonstrates Beyonce's power over the past  High key spotlight in empty swimming pool, shorts, crop tops, 70's loose afros and librarian glasses  Context:  Formation is the lead single for the album Lemonade The music video was released with the song- directed by Melina Masoukas Won a Clio award Video is set against the backdrop of the flooding in New Orleans following Hurricane Katrina and the associated racial tension in America   How does movement encode meaning in formation? ...

What is representation : - How a producer represents an issue, an event, a group of people or a place - It allows people a way of making sense of the world self fulfilling prophecy Anaconda - Nicki Minaj  - Representation of Black women - BME (black minority ethnic) - long shot, revealing costumes which represents black women as being sexualised - Long shot, high angle - revealing costume, sexualised position - Mise en scene - Jungle represents black women are wild and uncivilised - Representation of a stereotypical black womens body - she adopts the stereotypical housewife role in the kitchen but she subverts it as she is messy and messing about - Bananas and cream suggests black women have a high sex drive Gucci Gang - LIL Pump - Representation of young Americans - Mise en scene of Tiger - lil pump shouldn't be messed with - ethnic minorities are aggressive - Mise en scene - in school shows they are rebelious - Binary opposition of the Tiger walking down a scho...

Paradigmatic features in Suspiria: Props - Knives, noose, gloved hands, barbed wire Weak and vulnerable female protagonist - damsel in distress archetype  colour scheme - red and blue - prominent primary colours - lighting achieved through red and blue filters, highly typical of 70s european  Soundtrack - use of suspenseful non-diegetic sound, diegetic female screaming  Iconographic features such as cherry red blood Retro - fashion, particularly 70s, muted colours  The Iconography heavily references the horror genre in riptide Surrealism - An artistic movement in France in the early 20th century, a text that follows the logic of dreams  How does riptide make reference to surrealism and un chien andalou? - Discontinuity  - Cuts one point to another  - An eye line match or a match on action - The reason there is an intertextual reference to surrealist cinema is to provide audiences to the gratification of social interaction ...

Vance Joy - Riptide Postmodernism - Cannot have a definition Aspects of postmodernism: District of form, convention and established conventions 'style over substance' Breaking the fourth wall Lack of distinction between 'low' and 'high' culture  De- emphasis of temporal continuity - many different time periods mentioned Distrust of all encompassing metanarratives  Indie folk pop music video matches with lyrics - each shot matches  bad lip syncing from women - maybe was like she was drowning  binary opposition - light to dark  polysemic  general theme/narrative - montage of shots suggests drowning, dying and death  Alternative theme and narrative - an unpredictable and deliberately misleading montage of shots Deliberately invites polysemic interpretations  emotional response - cold, confusing Montage consistently matches the theme of the lyrics e.g. 'cowboy running' is matched with long shot, canted angles, symbolic of ...

Pulp - Babies (1994) - montage of clips of setting - long shot to introduce audience to the band, slowly coming into focus - on screen text/ graphics - so the audience has an idea of whats going on, needs to be clear (inter-title) - Mise en scene - Typical of Socio-political context - working class bedroom suggests target audience is working class audience - Diegesis of sound is complicated (Diegesis - in the world of the narrative) - Costume - refuses to conform with hegemonic codes - close up - face is disinterested keyboard player - subversive of conventions of music videos - utilisation of hand gestures - mode of address to audience Convergence - the coming together of two previously separate media industries why do music videos exist? - completely new - can get money (another way of advertising) - creates new form of entertainment - allows the product to target more audiences - Music videos are easily shared by audiences (especially young people, who are always ...