Mock preperation

Component 1A

 Ideology:
Thoughts, opinions or beliefs

In media products, what constructs ideologies?
Media language (shot types, camera angles)

 Who constructs ideologies?
Producer

 Why do producers construct and encode ideologies?
They are getting across their ideologies to the audience to manipulate the audience

 Th ideology of riptide:
Deliberately confusing

The ideology of formation:
Embracing your roots
Racism
Slavery
Hurricane Katrina


Include:
- Media language
- Theorists

Media language:
Barthes - Semiotic codes - proairetic, hermenuitic and symbolic codes used to create meaning
Levi - Strauss - Binary opposition/structuralism - night and day, something cant exist without the other thing

 Representation:
Hall - representation/stereotypes - Re-presentation of a group in society through media codes
Gauntlett - Identity - Audience can pick and mix an ideology to suit them best
Van Zoonen - Male Gaze/feminist theory - Women are placed in the media product to sell them to a heterosexual male audience
Hooks - Feminist theory - Feminism is for everybody including men
Gilroy - Post-colonialism - Media products still follow colonial ideologies and enforce racial hierarchies



women singing words wrong in riptide:
low key lighting - hostage situation, mysterious,
Messed up makeup - she may have been kidnapped, imperfections, underneath makeup she's weak and vulnerable as makeup is smeared

Formation Beyonce in car and on top

-Rebellious, not following the rules
-She's on top of the law as standing on a police car
-Beyonce represents black women in the south of America
-Independent but isolated
- Her pose resembles the statue of Liberty (referential code)



Component 1B

Industry theorists

 Sonia Livingstone and Peter Lunt - Regulation - BBFC - traditional forms of regulation are now at risk
- Curran and Seaton - power and media industries - The media is controlled by a small number of companies driven by profit and power. Media concentration limits variety, creativity and quality
- David Hesmondhalgh - The cultural industries - media producers try to minimise risk and maximise audience through vertical and horizontal integration and by formatting their cultural products

 Distribution - how the producer gives the product to the audience
Production - how the producer makes the media product
Circulation - the number of copies printed 



Jargen - subject specific language

Technological change
Print vs internet
Print - lower circulation than before as people don't read them and turn to online media

Print based media advantages
- traditional
- have the experience of buying it
- employs lots more people


 Disadvantages
- Circulation costs money
- people less likely to buy when they can get it online
- inconveniences
- generational
- takes too long

online media advantages
- wider audience
- easier access
- free
- Access to most recent news story

Disadvantages
- reliant on digital technology
Question 3


 To what extent has sociohistorical context influenced representations in the magazines you have studied? Make reference to both Adbusters and Woman.  [30]

Whats your view?
A lot

Some key points to think about?
woman:
-reinforces stereotypes
- reinforces patriarchal hegemony
- not modern


Make a small plan

- To go against the advertising and media industry (attacking adverts)
Anticapitalist
- Post west
- women in adbusters is subversive, women in woman stereotypical
- Hegemony
- Stereotypes
- objectification
- Semiotics
- Binary opposition
- culture jamming
- Satire
- Hyponeedle
- sexualistion
- male gaze
- 7 star improvemnets


Introduction
DAC
Definition - defining key terms (representation and historical)
Argument (opinion)
Context ( genre, when published)















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