Music Video

Regulations

- Must complete an individual cross-media production
- Apply knowledge and understanding of the theoretical framework

1. Create an original music video to promote the new artist or band (3 - 3 1/2 minutes)
2. At least 2 filming locations
3. Wide range of camera shots, angles and movement to interpret the music and lyrics of a song
4. Shots of artist or band to establish a clear identity/ image
5. Performance footage  (rehearsal and/or live and/or lip synced)
6. Representations of at least one social group
7. Clear structure with an element of narrative
8. Every shot needs to be in focus
9. Editing of original footage to the music track
10. Graphics depicting the original name of artist or band and title of the track



How to get an A
- use media language to demonstrate intertextuality or generic hybridity
- Convey a complex representation of a social group using media language
- Subvert and challenge typical representational stereotypes
- present an ideological context typical to an independent music label
- Create a magazine that demonstrates clear stylistic, thematic and ideological links to your music video   

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