charlotte media

- Making a statement - Furthers the ideology against cultural capital - A worldwide celebration of living lightly on the planet - Looking after the planet - not buying anything on black friday - to go against capitalism - I don't think it makes a large difference Adbusters is a luxurious product and is quite expensive - sell expensive stuff - Shoes  - Their ideology can be confused  bemefits of capitalism. - buying products allows us to support business owners and economies - Gives consumers solutions  - boosts economy - gives us order to life

How does the website reinforce the brand identity of the magazine Spoof Ads Is there a clear house style that is evident across the magazine and the website? What does the website offer that is different from the content of the magazine? Videos copyright free music How does the website extend the brand? How does the magazine use social media? - Talking about the issue How can readers interact with the magazine through the website and social media? Why it is important for print magazine publishers to have an online presence, giving specific examples from your Adbusters? - More easily accessible - More relevant in todays age - Another way to spread their ideology - Attract a new audience One way in which it is important for Adbusters to have an online presence is it's another way for them to spread their ideologies. They do this by having a large section of the webs...

- Stereotypical -   relating to a widely held but fixed and oversimplified image or idea of a particular type of person or thing. - Conforms -  comply with rules, standards, or laws. - Subverts -  undermine the power and authority of (an established system or institution). - Objectification -  the action of degrading someone to the status of a mere object. - S exualisation -  Sexualization  (or  sexualisation ) is to make something sexual in character or quality, or to become aware of sexuality, especially in relation to men and women.  Sexualization  is linked to sexual objectification. - Hegemony - L eadership or dominance, especially by one state or social group over others . - Patriarchal hegemony - H egemonic  masculinity proposes to explain how and why men maintain dominant social roles over women, and other gender identities, which are perceived as "feminine" in a given society. - Challenges - A  call...

Media Language - Claude levi strauss - Structuralism (binary oppositions) - Roland Barthes - Semiotics (codes and conventions) - Steve Neale - theories about genre - Tzvetan Todorov - Narratology (equilibrium) Industry  - Sonia Livingstone and Peter Lunt - Regulation - Curran and Seaton - power and media industries - David Hesmondhalgh - The cultural industries Representation - Stuart Hall - theories of representation - bell hooks - feminist theoryies - Lisbet van Zoonen - feminist theory (male gaze) Audience   - Albert Bandura  - Media effects (Hypodermic needle theory) - Stuart Hall - Reception theory (dominant reading...) - George Gerbner - cultivation theory

Commodity fetishism - Giving significant value to an object/ It is the process of ascribing magic "phantom-like" qualities to an object, whereby the human labour required to make that object is lost once the object is associated with a monetary value for exchange.  Marxism -  conflict between the working class and the ruling class, working class exploited, working class is controlled by ruling class commodity fetishism is a way of keeping the consumer/working class in their place Double page spread - Adbusters: Binary opposition - rich to poor, luxury of water to an everyday thing  "him" tap is glamorised, mystery - dutch tilt camera angle personification of the tap - it has a sex and personality Mise en scene- bath, water is an everyday day thing contrasting to the text about Osasco where water supply is little  Audience response - guilt in Bath - high angle shot connotes vulnerability producers ideology - audience should appreciate water ZUCCHETT...

Adbusters Intertextuality- Adbusters is using a high end product within their magazine to alter the message of the brand, like a charity advert Binary opposition - Africa to the west, rich to poor Audience reaction - Guilt and Anger   Main image showing poverty, opposition to the brand Louibouton  Red soles are always in season - referential code, bottom of the feet could be red from walking, but key part of the shoes identity as they have red soles ideology of producer - make audience feel guilty white background - purity and innocence compared to the image which is drawn attention to representation of ethnicity- Stuart hall - construction of a stereotypical representation Societies hegemonic norm to wear shoes cultural capital from wearing shoes Binary opposition - rich to poor, old to new Contrasting image - black and white to colour Audience reaction - guilt barbed wire - connotations of imprisonment Mid shot - unconventional use as more the...

"Genre conventions in magazines are completely informed by the social and historical context to which they are made" - Michael Collins Evaluate this statement with reference to Adbusters **. Make reference to genre hybridity Genre conventions - what makes a magazine, a magazine Social contexts  historical contexts - The context of the year written, so different views and ideologies  Evaluate - strengths and weaknesses/ agree or disagree - Give your opinion How to structure an Essay: Read the question. Underline the key terms  Gut reaction - What's your opinion? What argument will you make? Plan - On the answer paper! (social, historical, political ideologies, genre hybridity, financial) Introduction: CDA -Context - society, Adbusters media foundation - 1st published 1989    -Definition - Genre, Why is genre important?  -Argument - Opinion        5. Point (use from plan) - normally one sentence, Evidence ...