Adbusters paragraph

How does the website reinforce the brand identity of the magazine

Spoof Ads














Is there a clear house style that is evident across the magazine and the website?





What does the website offer that is different from the content of the magazine?


Videos
copyright free music













How does the website extend the brand?














How does the magazine use social media?




- Talking about the issue


















How can readers interact with the magazine through the website and social media?
Why it is important for print magazine publishers to have an online presence, giving specific examples from your Adbusters?

- More easily accessible
- More relevant in todays age
- Another way to spread their ideology
- Attract a new audience

One way in which it is important for Adbusters to have an online presence is it's another way for them to spread their ideologies. They do this by having a large section of the website on "spoof" adverts, which gives the producers a chance to show their ideologies to the audience by culture jamming the adverts and changing them. The audience then gets the chance to interpret the images and take into account the producers anti capitalist ideologies. In many ways this would not be allowed to take some adverts and turn them into potentially offensive adverts but they can get around this. They do this by saying they are a non profit magazine so all money made goes back into the magazine or paying staff. One theorist who talks about the regulation of the industry is Sonia Livingston and here her idea is supported that social media can get around regulations and is much harder to manage. This allows adbusters to get its controversial ideas across through the culture jammed adverts yet be safe from the magazine getting stopped. So Adbusters knows that whatever it posts it doesn't have to worry so much about getting shut down and its meant that it appeals to a certain audience and doesn't have as much competition as other magazines as it is quite different and unique.




































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