Representation and identity

Anchor Spreadable Butter:
  • Young people-Siblings- Male (teens), Female (pre-teens)
  • Elderly
  • Family
  • Dementia 
  • Grandparents 
  • Jamaican/Caribbean 
Family is important from wherever you're from.
  • Jamaicans like cooking
  • Jamaican has been selected as the accent is very laid back and chilled
  • Appeals to different people of different groups
  • Teenage boy- body language, hoodie, mid shot
  • Close Family- Mise-en-scene (background drawings and pictures)
  • Children- 2nd generation immigrants



Pot Noodle- You can make it

  • Poor people - Working Class - Up North
  • Teenager/Young adult
  • Family
  • Boxers
  • People who don't like cooking

  • Establishing shot - sets the scene - shows working class teenage boy who's the protagonist in the advert
  • Stereotype of up North - Working class
  • Large Family - lots of people in one living room
  • Family- dress very informal - stereotypical working class family - poor
  • Not a glamorous advert
  • Binary Opposition - Bleakness of the North - Las Vegas is bright
  • Unexpected turn of events - He isn't  a boxer but a "ring girl"
  • Can cause offence towards sexuality
  • Supportive family maybe towards the protagonists sexuality
  • Black people - sex obsessed - rappers - He plays with our expectations

Ways we can define ourselves, to ourselves and others:

  • Clothing
  • Hobbies
  • music choice, films, tv shows
  • Where You're from
  • Accents and language
  • Ethnicity 
  • Race
  • grades you get


Key theory 7 - David Gauntlet - Theories Of Identity:

  • He believes that despite many negative perceptions of the media, audiences are capable of constructing their own identities through what the see on TV
  • He also writes there are now many more representations of gender than the traditional Male/Female




They have included a male waiter with a smirk, suggesting males are the target for this audience. As they eat more than women.

















This is focusing on beauty standards and how women should look. The fact that in large text they have Slimmer suggests they are targeting women who aren't happy with their figure.




















The advert uses the slogan 'Witty, Confident, devastatingly feminine.' This suggests that these key characteristics are from women.





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