newspapers revision

 How do these products make use of intertextuality and genre conventions in order to reflect the ideology of the producer?
(The daily mirror & The daily mail)


Knee jerk reaction
Both newspapers are heavily influenced by their favoured political party, which is shown through the use of intertextuality and genre conventions. The daily Mirror favours the left wing labour party while the daily mail is a particularly right wing newspaper. Intertextuality refers to where a media product refers to another media product in order to engage the audience. Genre conventions are the typical aspects of the genre of a media product in order for the producer to target a specific audience. Ideology refers to the ideas and beliefs of the producer, and is used primarily to allow the audience to relate to the media product

Plan

  • Intertextuality 
  • positioning 
  • bias
  • ideology
  • composition 
  • Anchorage
  • (Representation - Stuart Hall)
  • (Pick and Mix - Gauntlet)
  • Language / Lexis
  • Reach PLC 
  • Both tabloids
  • Steve Neal- Genre theory - repetition and difference 
  • Layout and design 
  • masthead, coverline
  • informal mode of address
  • both targeting a working class audience 
  • codes and conventions 
  • Binary Oppositions - Levi Strauss 
  • Serif/sans serif 
  • Paradigmatic features 

Daily mail



  • Sans serif font - subverts the idea that its for a working class audience 
  • Headline - "hooded thug" - highly emotive and hyperbolic lexis that anchors the audience to believe that young people who wear hoods are intrinsically murderers.  Highly conventional of tabloid newspapers creating a moral panic, targeting the mails conservative audience who likely agree with tough measures or crime  
  • Lexis - Crime being linked to disease suggesting its a huge problem and hard to tackle 
  • Supports Theresa May 
  • Theresa may is dehumanising the perpetrators of the crime by saying its a disease and not trying to help the situation - something that needs to be wiped out - reinforces audience ideology, right wing  
  • Giving coupons for free Seeds reinforces the idea its for a working class audience 
  • Main image focuses on royal family 
  • Conflict between hard and soft news, allowing Mail to provide a conservative audience with a range of pleasure 
  • Headline is a clear intertextual reference which takes advantage of the target audiences love of crime dramas. A construction of a exciting and dangerous world, deliberately targeting a mass, mainstream audiences through manipulation  



Daily Mirror




























One way in which the ideology of the daily mirror is reflected is through the use of intertextuality. For example the main image features a mid shot of a group of stereotypical assembled American Trump supporters. Their status as American is reinforced through the Mise En Scene of their costume, the symbolic code presented by the red, white and blue. This clear intertextual reference to an American comedy is again reinforced through the genre conventions of the exaggerated laughter and the mise en scene of the American flag suit is clearly ridiculous and borders on parody. The extreme patriotism is here presented as satire to a British audience, encouraging the British audience to Take comfort in the fact that something similar is not happening here. It additionally anchors the meaning that Americans are stereotypically stupid, funny and ridiculous. 


  • Comparison between two newspapers - both take a different mode of address with the Daily Mail much more formal, while the Mirror adopts a more informal mode of address.
  • Trump is presented as the antagonist, and as a binary opposition to Hilary Clinton, even positioned on opposite sides of the page. Intertextual reference to popular action films such as Dr No
  • Bias through selection 
  • Colour of text symbolises patriotism
  • Binary opposition created: fear over loss of jobs and immigrants, a juxtaposition between the representation of the hispanic woman holding a 'hispanic for Trump' placard. Demonstrates to the audience the extreme uncertainty and confusion in America heavy use of irony
  • Anti Trump ideology to anchor the audience into believing Trump is a force for bad and to sell more newspapers. Narritivisation    
















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