Newspapers - component 1b

How do specific processes of production, distribution and circulation shape The Times and The Mirror? 
(12marks)
The Times

  • Owned by news UK, a subsidiary of News international, an enormous media conglomerate 
  • Long established, a British institution est. 1785
  • Sister paper: The Sunday Times
  • Circulation 2019: 417, 298
  • Compact format, easier to read
  • Vertically integrated industry
  • Currently £1.80
  • Daily newspaper
  • Right wing (supports conservative)
  • Middle class, older audience 
The Daily Mirror
  • Tabloid newspaper/ red top
  • Working class audience
  •  Owned by Reach plc (previously known as Trinity Mirror)
  • Founded in 1903
  • Circulation 2017: 587, 803
  • Sister paper: Sunday Mirror 
  • Reach also publishes a range of local newspapers - diversification
  • "The intelligent tabloid #madeuthink"
  • Price 80p
Knee Jerk Reaction

Both these newspapers are mass produced and mass circulated for a mass audience. 

  • Both newspapers published daily which means they have an extremely short production cycle
  • Both are examples of a highly specialised industry
  • Hierarchal structure with editors, journalists, designers and printers
  • Tend to be owned by massive multinational corporations, with an interest in profit and power
The Times - Tuesday April 2nd
  • Front line cover story - Brexit, targeting a British audience 
  • Main Image featuring Theresa May and Jeremy Corbyn - links to UK politics 
  • 2nd page no main image only Lexis and language - middle class audience no need to attract audience with images only Lexis 
  • whole section on Brexit news 2 double page spreads and a single page
  • whole page adverts
  • Section on world news targeting a wider international audience 
  • Health, holiday, arts, tv, business, sports sections to target a wide range of audience containing all aspects on the news allowing the audience to pick and micx what they want to read 
  • Advert for "first class journey London to Budapest" £3k holiday. Newspapers make money through advertising revenue. Reach of advertising is vast
  • Article: opened on Gin and Tonic "speaking to: Into Power of a nice G&T"
  • Page three: usually soft news - focusing on cricket: middle class sport
  • Mind games section 
The Mirror - Tuesday April 2nd
  • Headline focusing on Brexit - Complex scenario put down to MPs Choose Nothing suggesting its for a working class audience who are stereotypically less educated 
  • Small image of Theresa May - less of a focal point
  • Soft news - focusing on Celebs like Mick Jagger 
  • Page 3 - Soft news, Alesha Dixon in revealing dress
  • Double page spread on Brexit - Main image shows badly photoshopped image of Theresa May with a focus on her ruining the economy - targets a working class audience   demonstrates anti right wing ideology 
  • Mcdonalds advert on front page targeting working class audience, promotion of gambling 



















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