Persona synths

How does this product use intertextuality?

 Humans opening scene of the close up of eye relates to intertextuality in blade runner. Both are of the sci fi genre  and blade runner has lots of shots in the opening scene of an eye which is similar to the opening shot of the eye in humans.

 Humans:
- A-typical of sci fi
- Representations of slaves, gender roles and sexuality
- Genre conventions: synths themselves (robotic), glowing eyes, robots but Humans is different as the actual synths are really like humans which presents an ideology to the audience who will think about and reflect on the nature of their existence
- Postmodern text to make it more interesting
 Marketing For Humans:
Persona synths
- Trying to sell the product
- Creates a world where buying synths is made possible

- The persona synthetics website allows the audience to explore the narrative of the show beyond the show. The packing slip is is a proairetic code suggesting something is going to go wrong as the synth needs to be returned.

- Maintaining a twitter feeds adds to the emersion, every element of the website adds to the show.

- Using a website adds to the show as its all adding to technology and links to the themes of the show. Theme of anti-technology

- The show is all about technology and how we get hold of technology

- we know this marketing campaign worked as they continued after the pilot and after the 1st series






AMC
- They are an American media company
- They have made 'Mad men' 'Breaking bad' and 'The walking dead'
- They came into the deal on Humans 

Channel 4
Our ambition is to remain true to our unique role in UK broadcasting.  We are a commercial broadcaster, with a funding structure and public service remit to provide diverse and innovative programming and services.  We are there to offer a benchmark of quality and innovation, providing competition to commercial and public sector broadcasters alike.  Channel 4 aims to set ambitions for innovation in British media that others aspire to meet.
-experimental, style and content 
- First film showed on channel 4 was L'age D'or in 1982

 Corporate Information. Channel 4 is the UK's only publicly-owned, commercially-funded public service broadcaster, with a remit to be innovative, experimental and distinctive. ... We are funded predominantly by advertising and sponsorship, but unlike other broadcasters such as ITV, Channel 4 is not shareholder owned. Gets some money from the licence fee

 4seven Film4 E4 More4 4Music Box Upfront The Box Box Hits Kerrang! Kiss Magic, Channel 4 +1
Each channel targets a specific niche target audience - E4 targets a young, student target audience (Hollyoaks, Brookside, Big Brother,  celebs go dating, made in Chelsea
Notable distribution releases - friends, big bang theory 
As a general rule, the more adult in nature the content is, the later it should be broadcast, with the 9pm watershed being the crucial point in time before which material unsuitable for children should not generally be broadcast. Leading up to and after the watershed, parents are expected to take increasing responsibility for their children's viewing. Makes use of the watershed placing shows later at night. Reputation for challenging programming 

The target audience for Humans:

Age: 31
Gender: Male
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