Humans and Les Revenants - marketing

Explore how Humans and Les Revenants uses marketing and promotional campaigns to maintain both local and global audiences.

Humans marketing campaign
- unconventional
Les Revenants marketing campaign
- Traditional forms

Humans and Les revenants use a range of marketing and promotional campaigns to cover local and global audiences. 

(D) Marketing is an absolutely vital aspect of ensuring that media products reach their intended audiences. In order to ensure that this happens, producers are increasingly relying on digital technologies in order to efficiently promote media products both on a local and global level. (A) In this essay i shall argue that it is possible to ensure that both local and global success through the use of digitally convergent advertising and promotional techniques. (C) Humans is a sci-fi TV show first broadcast in the UK in 2015 on Channel 4. It is an adaptation of the Swedish show Real Humans, although a number of changes were made in order to make the show appeal to a UK market. Humans in particular made use of a variety of digital viral marketing campaigns. Les Revenants is a French horror/thriller TV show set in a small village in the French Alps. It relied on Funding from the European Union, and has been successful with its niche/cult audience. Les revenants tended to rely on more traditional forms of advertising and marketing to target its audiences. 

Answering an industry question is all about using cold, hard facts

Plan

Through the concepts of the shows themselves:
  • Humans - British sci-fi, with intertextual links to similar shows like Black Mirror and Doctor  Who
  • Les Revenants USP for international audiences is that it is French! Dark, sexy, edgy, chic...
  • Humans: unconventional, subversive, atypical, sci-fi. Philosophical themes and questions. hyperreality as a promotional technique. 
  • Contemporary modern British setting   
  • Persona synthetics product recall adverts - advert doesn't mention the product but encourages audience involvement (Jenkins and Shirky) and helps it maintain niche audiences. It also encourages viral marketing 
  • Subversive advertising campaign breaks the rules of Tv advertising. A diegetic advertisement that explores the themes of the show. Ethical considerations 
  • Magazine covers - total Tv Guide - working class British audience, nerds/niche and mainstream audience 
  • The persona synthetics website allows the audience to explore the narrative of the show beyond the show. 
  • Maintaining a twitter feeds adds to the emersion, every element of the website adds to the show.
  • We know this marketing campaign worked as they continued after the pilot and after the 1st series
  • Horizontal integration - channel 4
  • Les Revenants trailer - makes it look like an action tv show which is more mainstream and different to the actual show















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