Sega game gear
Sega game gear advert is targeting a heterosexual teenage boys. It doesn't attempt to target a film audience at all implying that video games are only played by men.
The adverts suggests that video games are something that you use to pass time.

What is a video game?

  • Games that require you to own a particular console
  • Video games tend to target a core/niche market
  • Video games usually have an interactive component 
  • usually played by younger audiences
  • The hypodermic needle model - if you play too many video games, you will become stupid/violent 
  • Vastly more complicated narratives 
  • Often there is an online component to them
  • Huge expenditure of resources
  • much higher recommended retail price (RRP)
  • significantly longer length
  • Games developed for specific hardware, or released multi-platform  
Video game production, distribution and circulation 
The video game industry is a specialised industry, made for one purpose. 


History of Video games:
  • First video game 1962 - space war (designed as an experiment/simulator and became important in the laboratory)
  • First video games called role play games
  • Space invaders 1979 made by Taito, arcade games which uses a dedicated cabinet and its in a public place (took off in Japan), One of the very first shooting games(STG) 
  • Centipede released by Atari with full colour graphics and you would use a track ball to control the game (America)
  • Micro computers in the UK, the Zx spectrum, bedroom coding so teen boys making games in their bedroom. it was a computer which ran games from cassette tapes (Telly wise)
  • E.T video game made in a month and completely bankrupted Atari and they had to bury millions of copies in the desert 
  • Japan - Dragon quest (Ennix), role playing game made Japanese 
  • Adventure games - solve puzzle games and working out solutions to problems
  • Nintendo - Super Mario Brothers 1986, Nintendo entertainment system - most successful video game ever created (highest grossing), marketed towards kids, soundtrack is very recognisable, the graphics are much better and it is a fair game to finish 
  • Street Fighter 2 (1991) - Female character and people wanted to play as her so female characters became more popular
  • 1994 - console released which changed everything - Sony Playstation 1 (£399.99), parody advert which worked by using satire and reverse psychology. Makes fun of the idea that video games make you stupid. Sophisticated advertising campaign 
  • Video game consoles are extremely cheap, cost £800 to make console and selling for £399.99 and sells the games more expensive to make money
  • 1997 - fallout American game and you could do whatever you wanted
  • Indie games made by small development teams (under tail)
  • AAA game - takes thousands of people to make (COD) 
  • Developer of tomb raider - Lara Croft made as a women as the player is constantly looking at her from behind 
  • Digital distribution - digital downloads


video games are Age rated in a different way to films, Pegi

Component 1, Section B 
Unseen text:
advertising
newspapers
music videos

Assassins Creed ||| - Liberation
- Published by Ubisoft in 2012 for the playstation Vita, with a subsequent HD re-release for playstation 3 and Xbox 360

Trailer (2014 re-release)

- Has a full on narrative 
- Like a film trailer, cinematic 
- 











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